McMurry Set to Unveil Redesigned Ritz-Carlton Magazine and Innovative Global Media Network
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McMurry Set to Unveil Redesigned Ritz-Carlton Magazine and Innovative Global Media Network
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2009-08-27
In response to this new era of consumption and the rapidly changing interests of affluent consumers, The Ritz-Carlton and McMurry will unveil a first-of-its-kind media offering. The new definition of luxury, with an understated style, timeless grace, relevance and an updated sense of value will be reflected in the redesign of The Ritz-Carlton Magazine and the newly created Ritz-Carlton Global Media Network. The Global Media Network will engage Ritz-Carlton guests through immersive, entertaining multimedia content featured on The Ritz-Carlton website, http://www.ritzcarlton.com/. The Ritz-Carlton Magazine, distributed exclusively at Ritz-Carlton properties worldwide, will allow readers to explore local destinations and connect with their personal passions through fresh features and departments, including:
* “Falling in Love With,” a travel department that uncovers the authentic character and unique personality of worldwide travel destinations through the eyes of a noted author or journalist.
* “On the Boulevard,” a fashion department that surveys chic fashion-on-the-street by design connoisseur The Sartorialist.
* Fashion, shot on location at a Ritz-Carlton destination.
The Ladies and Gentlemen of The Ritz-Carlton, who are the voice of luxury around the world, will share their expertise in both print and online content, and readers will rediscover the rich heritage of The Ritz-Carlton through editorial nods to the past, as well as historical images of famous guests, including Charlie Chaplin, Sophia Loren and Marilyn Monroe.
“The new, enhanced vision and design of the publication makes the magazine even more engaging for readers. Content in The Ritz-Carlton Magazine will reflect the new touchstones of wealth — beauty, knowledge, collecting, experiences and self-fulfillment — and combine them with a world of visual delight and international style,” says Publisher Tracie McLaughlin. “In addition, The Ritz-Carlton Global Media Network will enhance the guest experience, before, during and after the stay, and it will capture the experiential aspects of The Ritz-Carlton brand by using multimedia that connects current and prospective guests directly with The Ritz-Carlton, anytime and anyplace.”
By experiencing the brand through media such as online videos featuring points of interest and local attractions near Ritz-Carlton destinations, companion podcasts, online slide shows, virtual postcards, extended editorial content and even high-end events, the Global Media Network components further immerse readers into The Ritz-Carlton lifestyle.
“Employing the talents of world-renowned editors, writers, photographers and artists, the magazine has an editorial mission to remind its audience of what is truly worth valuable time and money,” says Julia Gajcak, vice president marketing and communications, The Ritz-Carlton. “The Ritz-Carlton Magazine and Global Media Network provide the platform to showcase a new era of affluent consumption — a period when outstanding service, trust, unique experiences and the art of anticipating guest needs is elevated to an even higher level. And through this shift we will celebrate our rich heritage and future innovations as a companion to, and outgrowth of, culture, history, art, knowledge, beauty, travel, sophistication, authenticity and personal values.”
The Ritz-Carlton Magazine and the newly created Ritz-Carlton Global Media Network offer advertisers the unique opportunity to reach the discerning Ritz-Carlton clientele and develop a meaningful dialogue within a highly engaged, exclusive environment — in guest rooms and through entertaining multimedia content online at http://www.ritzcarlton.com/.
The magazine is distributed in rooms of more than 70 Ritz-Carlton properties worldwide, including The Ritz-Carlton Destination Club and Ritz-Carlton Residences, and to the homes of select Ritz-Carlton guests.
View the media kit at http://www.theritzcarltonmagazine.com/. Local and global advertising opportunities are available. The advertising close date for the October issue is August 6. Call 888-626-8779 or e-mail tracie.mclaughlin@mcmurry.com for more information.
McMurry also recently launched Weddings by The Ritz-Carlton, a biannual publication for bridal couples who inquire about wedding and honeymoon packages at The Ritz-Carlton, and also distributed in rooms at all Ritz-Carlton properties worldwide. For more information, visit http://www.weddingsbytheritzcarlton.com/ or e-mail tracie.mclaughlin@mcmurry.com for more information.
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