Luxury-hotel chains not to give up their hard-won stars: report
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Luxury-hotel chains not to give up their hard-won stars: report
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Category: Worldwide - Industry economy -
Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2009-09-01
Top hotels “don’t intend to cut corners in a way that will cost hotels hard-earned stars or diamonds”, according to a media report.
According to a report filed by USAToday, Starwood spokeswoman K.C. Kavanagh, Marriott spokesman John Wolf and InterContinental spokeswoman Francie Schulwolf said their companies aren’t trying to beat the recession by shedding stars.
The same report added that “demand for the ratings is still brisk”, and “AAA’s ratings gurus don’t expect a bigger-than-usual change this year compared to last”.
AAA added 10 five-diamond properties and dropped eight last year.
Only a few days ago, a report by Bloomberg mentioned that luxury-hotel chains are giving up some of their hard-won stars to save money. It was reported that Starwood Hotels & Resorts will let some of its properties reduce their level of service -- and number of stars -- until the industry begins to recover. Hilton Hotels and InterContinental Hotels have already cut the ratings for some locations, it added.
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