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Naļade Privileges rewards loyalty as from October 2009 (Mauritius)

Naļade Privileges rewards loyalty as from October 2009 (Mauritius)

Category: Africa Indian Ocean - Mauritius -
This is a press release selected by our editorial committee and published online for free on 2009-09-03

Naļade will soon launch its loyalty card called Naļade Privileges. It will be available from October in hotels in Mauritius and from December, in those of La Reunion and Maldives.

Innovation is once demonstrated by Naļade. The loyalty card designed by the Mauritian group is unique. “We have chosen to differentiate and add value to this card,” says Axelle Mazery, Head of Marketing. “We have carefully considered and decided to go beyond what one would expect from a loyalty card. We offer a unique card.”

This card will be the client’s new passport to enjoy all Naļade hotels in the Indian Ocean. Naļade Privileges is a loyalty program with generous benefits. The value of a stay in a hotel, whatever the conditions of this stay, is converted into points. The combination of these points will enable the customer to benefit from free nights or upgrades during his next visit at Naļade. This is one example among many, of the benefits of this loyalty program.

The launch of Naļade Privileges asked for a special structure in the Marketing department. "We now have a department of the Customer Care department and a corner will be dedicated to Naļade Privileges on the website,” explains the Head of Marketing.
With Naļade Privileges, customers will be more inclined to visit the various hotels of the group in the Indian Ocean. “They will discover Naļade through other destinations. This will encourage them to travel more. And customer interest is already there.”

By becoming a holder of this card, each and every night spent in a hotel, will be more rewarding for the client. “This card adds value to your stay,” said Axelle Mazery, Head of Marketing.

Above all, Naļade Privileges is a link between customers and Naļade. Members will find regular informations about the programme on the site. A record of points will be sent annually. If they wish, members may receive commercial offers related to Naļade Privileges programme. “We work relentlessly to satisfy our clients and to give them added value, besides our quality service and hotels. It is important for us to stay close to our clients and evolve with them,” concludes Axelle Mazery.

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