New York City 2010 Michelin Guide Celebrates Five Years with More Choices, New Categories and Expanded Coverage (United States)
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New York City 2010 Michelin Guide Celebrates Five Years with More Choices, New Categories and Expanded Coverage (United States)
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Category: North America & West Indies / Carribean islands - United States - Gourmet restaurants -
Gourmet restaurants
This is a press release selected by our editorial committee and published online for free on 2009-10-06
Travelers seeking an enjoyable experience along their journey have counted on the MICHELIN Guide for its trusted recommendations for the past century. And for the past five years, New York City-based MICHELIN Guide inspectors have been dining and rating local restaurants and presenting the highly-anticipated selection in the annual MICHELIN Guide. This under $20 purchase enables readers to choose a wonderful restaurant with confidence, and its fifth edition, the 2010 New York City MICHELIN Guide, offers even more tools and knowledge for reader's to enjoy.
When the MICHELIN Guide was first introduced, it set out to encourage people to drive, and along the way, enjoy the journey. More than a century later, the MICHELIN Guide continues in the same direction of enhancing mobility, while constantly evolving to stay in tune with the needs of its 1.2 million readers around the world. And meeting those needs requires offering options for various budgets and the pickiest of palates for the five boroughs in The Big Apple. Enhancements to the 2010 New York City MICHELIN Guide include:
* Cheers! Kanpai! or Santé! - no matter how you say it, when offering a toast it's always sweeter when there's a great cocktail, sake or glass of wine in hand. Joining the popular notable wine list symbol are two new symbols that highlight restaurants with a notable cocktail program or a notable sake list.
* An entirely new classification of restaurants - Small Plates. This category includes a completely new selection of establishments with a unique style of menu, ambiance and service not previously included in any MICHELIN Guide. This category was added to reflect the increasing popularity and quality of establishments with this style.
* The Valet Parking Symbol has been added to cater to those readers often driving in from suburbs and needing a convenient option.
* Introductions that celebrate the difference in each of the neighborhoods now include foodie-focused details like local specialty spots, food-related sights and food and wine events for the year.
* The Bib Gourmand category, also known as "Inspectors' Favorites for Good Value," has been embraced by MICHELIN Guide readers for providing a recession-proof dining solution. Featuring restaurants serving a meal (two dishes and a glass of wine or dessert) for $40 or less, the 2010 New York City MICHELIN Guide adds 31 new restaurants to this edition, for a total of 85 affordable, yet incredibly delicious dining options. The complete Bib Gourmand selection is available at www.famouslyanonymous.com
* The 5th edition of the New York City Michelin guide also selects 109 restaurants offering a meal under $25 to reflect the current economic climate and resulting dining habits.
* Also new this year in the guide: the expansion of the selection in Brooklyn and Queens to reflect the trends of those markets.
* And the stars... this popular category has been re-designed to include longer text and larger photos, giving the MICHELIN Guide 2010 New York City reader's more insight to these establishments.
"The MICHELIN Guide has long been respected and the stars are what people love to talk about in the culinary world," says Jean-Luc Naret, director of the MICHELIN Guides. "But the Guide is so much more. It's filled with a year's worth of notes from the team of inspectors who set out to ensure the MICHELIN Guide provides an excellent mix of what readers truly want - a wonderful dining recommendation from trusted experts."
Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently around the 23 countries, the MICHELIN Guide has become an international benchmark in gourmet dining. The selection is made by anonymous, professional inspectors who are Michelin employees and is based on the same working methods in all countries. They pay all their bills in full. To find out more about the MICHELIN Guide inspectors and the history of the MICHELIN Guide, visit www.famouslyanonymous.com.
While the MICHELIN Guide is known around the world for its famous stars, these restaurants account for just ten percent of the selection. With more than 1.2 million copies sold in approximately 100 countries, the MICHELIN Guide has always built its success on the diversity of its selection, especially on small establishments offering a high-quality dining experience at an affordable price. Hence the popularity and importance of the Bib Gourmand or "Inspectors' Favorites for Good Value" category hand the Under $25 category - both increased in number of offerings in the 2010 edition. Moreover, inclusion in the MICHELIN Guide is, in itself, synonymous with quality, since only the best establishments in each comfort and price category are featured in the Guide.
Present in North America since late 2005, the MICHELIN GuideNew York City 2010 goes on sale Tuesday, Oct. 6 at $17.99 and the MICHELIN Guide San Francisco 2010 goes on sale Tuesday, Oct. 20 at$17.99.
Now representing 23 countries and three continents, the collection of 26 MICHELIN Guides includes more than 45,000 addresses. Its team of highly trained inspectors visits establishments anonymously, applying Michelin's international standards for quality across many categories. In North America, MICHELIN Guides for New York City and San Francisco, Bay Area & Wine Country are available. The MICHELIN Guide to Hong Kong and Macao was introduced in December 2008. A new MICHELIN Guide will be launched mid-October in Japan, covering Kyoto and Osaka. For more information, visit www.michelinguide.com.
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