Golden Tulip adds seaside hotel in Noordwijk to its Dutch hotel portfolio (Netherlands)
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Golden Tulip adds seaside hotel in Noordwijk to its Dutch hotel portfolio (Netherlands)
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Category: Europe - Netherlands - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2009-10-27
The former Mercure Noordwijk hotel will be branded as Golden Tulip Noordwijk Beach Hotel, effective from November 1st 2009.
Golden Tulip Hospitality Group is proud to announce the latest addition to its Dutch hotel portfolio: the Golden Tulip Noordwijk Beach.
Golden Tulip Hospitality Group and Golden Green hotels will strengthen their cooperation by signing a new franchise agreement. Golden Tulip Noordwijk Beach will be the fifth Golden Green, positioned on the market as Golden Tulip hotel. Other Golden Tulip hotels owned by Golden Green hotels are Golden Tulip Leiden Centre, Tulip Inn Leiden Centre, Golden Tulip Zoetermeer Center and Tulip Inn Zoetermeer Centre.
Golden Tulip Noordwijk Beach, a former Accor hotel, is centrally situated at the boulevard of Noordwijk, at 20 meter distance from the beach. The hotel has 82 rooms which will all be renovated by the beginning of 2010. Besides a restaurant and modern conference facilities, the hotel also features a beautiful indoor swimming pool with sauna, whirlpool and Jacuzzi.
Haike Blaauw, Senior Vice President Franchise Operations Golden Tulip, comments: “We are very pleased to welcome this new hotel to our group. This expansion symbolizes our successful relationship with Golden Green hotels. Golden Tulip Noordwijk Beach complements our existing portfolio, offering business and leisure guests yet another exciting destination in the Netherlands.”
Willem Gossens, Director of Operations Golden Green hotels, adds: Golden Tulip Noordwijk Beach is the fifth hotel for which we have signed a franchise agreement with Golden Tulip. The success of Golden Tulip & Tulip Inn Zoetermeer Center and Golden Tulip & Tulip Inn Leiden Center has convinced us that branding this hotel as Golden Tulip hotel, will add value to the market and will result in an increase of turnover. Due to synergies with Golden Tulip in distribution, reservations and sales & marketing, the benefits for our five Golden Tulip hotels will be massive. Noordwijk welcomes the new Golden Tulip Noordwijk Beach, and is excited with the many opportunities of this hotel!”
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