Hilton Worldwide Becomes First Hotel Partner for Jetblue Airways' Customer Loyalty Program
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Hilton Worldwide Becomes First Hotel Partner for Jetblue Airways' Customer Loyalty Program
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2010-04-15
Hilton HHonors, the loyalty program for Hilton Worldwide’s portfolio of hotel brands, today announced its new partnership with JetBlue Airways, making Hilton Worldwide the first hotel partner for the award-winning airline’s customer loyalty program, TrueBlue. Starting today, members of Hilton HHonors and JetBlue’s TrueBlue program will have the opportunity to earn TrueBlue points towards JetBlue Award flights for stays at more than 3,500 hotels across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton and Hilton Grand Vacations.
Hilton HHonors and TrueBlue members will now be able to earn HHonors points as well as one (1) TrueBlue point for every two (2) U.S. dollars spent at any hotel in the Hilton Worldwide portfolio. HHonors members also have the opportunity to convert their HHonors points into TrueBlue points.
For a limited time through July 15, 2010, HHonors members will also be able to convert points at a special lower threshold of 5,000 HHonors points for 500 TrueBlue points.
To kick off the partnership, Hilton HHonors is offering a special Double Points promotion for TrueBlue members. For every registered stay between April 6 and July 15, 2010, members will earn one (1) TrueBlue point for every one (1) U.S. dollar spent. Members can register at hiltonhhonors.com/trueblue and stay at one of the more than 860 participating hotels worldwide.
JetBlue, the value driven airline that offers travelers more legroom, more free live entertainment, complimentary snacks and award-winning customer service for a quality in-flight experience, re-launched its customer-loyalty program, TrueBlue, last November, offering members a more rewarding and flexible program. TrueBlue now offers no blackout dates and the opportunity to redeem any available seat on any flight – giving members more freedom to travel when and where they want to go. TrueBlue points will not expire as long as a member travels on at least one paid JetBlue flight or makes a qualifying purchase with a JetBlue Card from American Express within 12 months of their last TrueBlue transaction (either a qualifying flight or JetBlue Card transaction.)
“Partnering with a powerhouse hotel-loyalty program like Hilton HHonors is an ideal way to build on our newly re-launched TrueBlue program, offering our members even more quality and rewarding travel experiences,” said Dave Canty, JetBlue's Director of Loyalty Marketing. “This is the first of several new partnerships we will be adding to TrueBlue, to enable our members to earn more TrueBlue points. We encourage our TrueBlue members to experience the valuable opportunity to earn Double Points this spring and explore any of the 60 destinations our airline serves.”
Hilton HHonors is the only hotel frequent-guest program to offer Points & Miles® as well as No Blackout Dates with no capacity controls at more than 3,500 hotels worldwide in more than 81 countries. For additional information on Hilton HHonors earning styles and airline partners please visit the Hilton HHonors Press Room or to enroll in TrueBlue or to learn more about the program visit www.jetblue.com/trueblue.
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