The 3rd floor of the Printemps de la Maison welcomes the café , a creation by Alain Ducasse
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The 3rd floor of the Printemps de la Maison welcomes the café , a creation by Alain Ducasse
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Category: Europe -
This is a press release selected by our editorial committee and published online for free on 2006-04-10
The Printemps department store joins the Groupe Alain Ducasse in hosting the café , from this May, 9th on the 3rd floor of Printemps de la Maison. This occasion will mark the opening of the second exclusive in Paris, following in the triumphant path of the Courcelles Boulevard location in the 8th district!
« b » for boulangerie (bakery in English) and « e » for épicerie (gourmet store), is an original concept which puts together the best of French artisan bakery and gourmet stores, in for a rich and diverse offering consisting of : breads, essential products, delectable sandwiches, crostini, salads, soups and desserts for a resolutely contemporary interpretation of French tradition and know-how.
All breads will be made of natural leaven by bakers, according to unique recipes such as: the baguette (French bread), bread, Tourte, Périgord walnut bread, Fig bread, Corinth raisin bread, Cereal bread, Buckwheat bread as well as the bread of the week created according to the season and the Chef’s inspiration. A mouth watering example of this is the sweet potato and tome cheese bread…
For sandwiches you can savour the Spring Crostini with new vegetables (grilled slice of tourte, fresh cheese and in season vegetable). One of the many fresh salads is the Creamy Carrot Tofu with Asparagus Tips. Give in to the Pumpkin or Gaspacho Soup, and indulge yourself with desserts such as Stewed Mango with Passion Fruit, or Vanilla Rice Pudding with orange Marmalade. These are some of the many temptations to be offered to all gourmets who are drawn to this new place which mixes tradition and modernity.
As for the boutique on Courcelles Boulevard, asked the Designer Patrick Jouin to design a welcoming, cosy, authentic, universe, which perfectly integrates into an urban environment. Bertrand Thura was assigned with the fabrication.
From the footbridge connecting the Printemps de la Mode to the Printemps de la Maison, the mere sight of the shop immediately confers cosiness to the place with its shades of orange and its oak parquet floor.
On the walls, old engravings of the Diderot-Dalembert encyclopaedia reinterpreted by the graphic designer Philippe David, subway squares and a zinc cap, make reference to the typically Parisian world; finally, the presence of a custom and handmade wicker basket which displays the breads, and the suggestions of the Chef on a slate, add the traditional motif...
Additionally, at , the visitor will see all the gourmet store products exhibited.
For breakfast, lunch or a snack, to be consumed on the spot or to take away, is a great alternative to the traditional restaurant. It also boasts a range of goods showing Alain Ducasse’s attachment to the Mediterranean and the Southwestern soils.
Earthy, beautiful and authentic: these values perfectly fit this Parisian department store, which will continue to offer its international clientele the best of l’art de vivre à la française, as an experience that goes beyond shopping.
« be » Chef : Dominique Saugnac / Sandwiches from 4,2 € / 30 seats / Open from Monday to Saturday, 9:35 am to 7:00 pm, until 10:00 pm on Thursdays.
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