Westin Reaches Deal to be Exclusive Hotel Sponsor for the US Open (United States)
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Westin Reaches Deal to be Exclusive Hotel Sponsor for the US Open (United States)
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Category: North America & West Indies / Carribean islands - United States -
This is a press release selected by our editorial committee and published online for free on 2010-08-09
Starwood’s Wellness Brand Gives Fans Front Row Access - will be a presenting Sponsor of Live Webcasts of US Open Matches on usopen.org
As part of Partnership, Starwood Preferred Guest® Gives Members a Chance to Win Tickets to the US Open Men’s singles Semi-Finals and launches exclusive Moments opportunities
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that Westin Hotels is the official hotel sponsor for the 2010 US Open Tennis Championships, which kicks off on August 30th at the USTA Billie Jean King National Tennis Center in Flushing, NY. Westin is the only hotel brand to sponsor the US Open and US Open Live, where fans can watch live streaming of matches in progress on usopen.org. During the Championships fans can also take advantage of great rates and special packages available at The Westin New York at Times Square and The Westin Jersey City Newport.
“Westin is committed to promoting wellness and an active lifestyle, and through our relationship with the US Open we are able to do so in a meaningful way that will resonate with Westin loyalists, while introducing even more travelers to our brand,” said Brian Povinelli, Vice President Brand Management, North America, for Westin Hotels & Resorts. “We are also proud to support direct access to this premier tennis event via live streaming, which will enable a global audience to enjoy front-row seats while on the road through their computers and mobile devices.”
Starwood’s award winning hotel loyalty program, Starwood Preferred Guest, gives members even more access to the US Open, offering a variety of US Open exclusives. Members who register at spgpromos.com/USOpenSuiteSweeps, will automatically be entered to win a pair of tickets to see the Men’s singles Semifinals in the SPG luxury suite for every 2 nights they stay at properties in the SPG program between August 1 and August 22.
SPG members can also bid Starpoints® for a chance to participate in a tennis clinic with pro James Blake during Finals Weekend, a visit to the broadcast booth during a US Open match, and behind-the-scenes tours of Arthur Ashe Stadium – all including a pair of tickets to the SPG suite. Members can log onto SPG.com/moments to find out more about these exciting auction opportunities, plus a whole lot more.
Building on the popularity of the “On Serve with SPG” program, which sold out in hours, today SPG announces a new opportunity for members to attend the US Open. Members are invited to redeem 15,000 Starpoints for a pair of tickets including access to the SPG VIP hospitality reception on August 31.
“We are delighted to offer our members so many extraordinary ways to enjoy the US Open through SPG Moments,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnerships, Starwood Hotels & Resorts Worldwide, Inc. “As the industry’s most innovative loyalty program, SPG strives to help members connect with their passions in the company of friends and family. Our partnership with the US Open offers many meaningful opportunities to do so.”
About Starwood Preferred Guest
The SPG program’s breakthrough policy of No Blackout Dates at the world’s most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world’s most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) – STARWOOD.
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