Aqua Hotels & Resorts First in Hawaii to Partner with Flip.to (United States)
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Aqua Hotels & Resorts First in Hawaii to Partner with Flip.to (United States)
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Category: North America & West Indies / Carribean islands - United States -
This is a press release selected by our editorial committee and published online for free on 2011-03-07
Partnership adding 14 Aqua hotels to the social media service
Aqua Hotels & Resorts (www.aquaresorts.com) announced the addition of Flip.to’s (http://flip.to) social media service with the company’s Website booking engines for 14 of their Hawaii hotels and resorts.
“Integrating with Flip.to’s confirmation component enhances our commitment to social media,” said Amber Watt, Aqua’s Director of Internet Strategy. “It’s a new marketing service that turns customers into Aqua’s best advocates and we’re excited to be the only company in Hawaii doing it right now.”
Differing from the traditional push or pull marketing, Flip.to is based on “magnetic marketing” – defined as a time when the customer and brand are drawn together at the right time, without either side needing to take any aggressive action. Having built a platform that integrates with a brand’s Website booking engine, Flip.to engages with customers immediately after they’ve confirmed their room reservation.
“At no other time is there a greater attraction between a brand and its customer than the bond that is created when the sale is confirmed,” stated Ron Callari, Flip.to’s Vice President of Business Development. “This is the one optimal moment when the customer and the brand are traversing the same wavelength.”
During the ‘optimal moment’, Aqua utilizes a system that offers incentives to customers in exchange for their using social media programs like Twitter and Facebook to share their Hawaii travel plans with friends and followers and, by passing on a link to Aqua.
“It’s an exciting new way to spread the word and create more buzz about Aqua,” added Watt. “Also, Flip.to tracks everything to gauge effectiveness. It’s a great service!”
Aqua started the incentive process by offering complimentary room upgrades. Over the coming months, Aqua plans to add more deals to the program.
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