Mercure treats itself to a new website
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Mercure treats itself to a new website
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2011-03-30
Mercure, Accor’s world leader in midscale hotels, unveils a new website designed to attract ever more internet users.
Mercure boasts 700 hotels in 49 countries across the world, each offering guaranteed quality standards in distinctive establishments managed by passionate hoteliers. The outstanding advantages of these establishments are now highlighted on the brand’s new website: mercure.com, which underscores the diversity of the Mercure offer.
Assertive brand positioning
Mercure.com now boasts a totally revamped visual environment with more images and content and a revised editorial policy.
Mercure’s diverse range of hotels and their shared quality standards guarantee are also given better exposure thanks to extensive editorial content and on-going promotion of the network, the brand’s commitments and guarantees and its AIClub loyalty program.
Furthermore, the Mercure teams, whose innate sense of hospitality is one of the brand’s distinctive features, are in the spotlight throughout the website, on every page, providing their testimonials to promote and lend credibility to the brand’s key messages.
Customized browsing to cater for all the clients’ wanderlusts
The entire site has been designed to make browsing easy for visitors looking for leisure, business, individual or group stays.
The homepage features five clearly visible themed tabs: business travel, leisure travel, meetings & events, themed trips and special offers, to instantly narrow the search and allow clients to browse information that matches their requirements and wishes.
For the undecided, mercure.com even provides a travel ideas search engine!
In addition, Mercure now offers web visitors a “glocal” approach: a geolocation device instantly reconciles users and their requirements after determining their location and hence their consumer habits (destinations, special offers, etc.). The mercure.com website is available in six languages: French, English, German, Italian, Dutch and Portuguese, with a Spanish version due next May.
Each hotel has its own comprehensive mini website on one page, complete with all the requisite information to guide and assist the customer’s choice.
”My Mercure” also allows visitors to create their own customized space where they can manage their reservations, preferences and personal information.
Lastly, the new search engine is more complete and allows users to narrow their search, reserve at negotiated rates or book a meeting room.
All special offers are available on mercure.com
The entire wide selection of Mercure special offers is available thanks to a new search device dedicated to promotions: hot deals, Early Booking (-30% when booking 30 days ahead), City Offers…
With the “Best Price Guarantee”, clients are assured that they will not find an equivalent offer at a cheaper rate anywhere other than on the brand’s mercure.com website. If this were the case, the hotel commits to giving the client a further 10% reduction on the lower rate.
“Mercure.com notched up 13 million visitors in 2010, or a 30% increase on 2009”, declared Frédéric Fontaine, the brand’s marketing director. “This new website is really designed to meet our client’s expectations since nearly 20% of them book their Mercure hotel stays online”.
With a website that provides greater brand universe visibility and optimized functions, Mercure intends to endorse its powerful network and midscale hotel range as well as its first-hand experience of 700 entirely different establishments.
Mercure, a genuine experience guaranteed by a strong brand.
For business or leisure, Mercure offers a real alternative to hotel chains and independent hotels. Mercure is the only midscale hotel brand that combines the strength of an international network of 700 hotels with guaranteed quality standards and the genuine experience of hotels, all different, rooted in their local community and managed by passionate hoteliers. Located in city centers, by the sea or in the mountains, the Mercure network welcome you in nearly 50 countries across the World. More information on Mercure hotels is available on mercure.com.
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