Sheraton Invests More Than $100 Million to Upgrade Club Lounges (United States)
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Sheraton Invests More Than $100 Million to Upgrade Club Lounges (United States)
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Category: North America & West Indies / Carribean islands - United States - Industry economy -
Figures / Studies
This is a press release selected by our editorial committee and published online for free on 2011-05-03
Global Powerhouse Announces Completion of Renovations to more than 120 Sheraton Club Lounges around the World
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced its global powerhouse, Sheraton Hotels, and its owners have invested more than $100 million into upgrading 120 Club Lounges around the world, including flagship properties such as Sheraton Edinburgh, Scotland, Sheraton Waikiki, Hawaii, Sheraton Hong Kong, China, and Sheraton Buenos Aires, Argentina. The enhancement to Sheraton Club Lounges – one of the most popular Sheraton signature amenities – is the final chapter of the brand’s recent $6 billion revitalization effort.
As business travellers return to the road en masse they will find the newest portfolio of Sheraton Club Lounges in the brand’s history. Open seven days a week, Sheraton Club Lounges are rated as one of the top two benefits of staying at a Sheraton by Starwood Preferred Guest members, who account for half of all Sheraton hotel bookings. Sheraton boasts a greater percentage of hotels with Club Lounges than its rivals, with the majority offering spectacular views, in addition to upgraded Club amenities: complimentary breakfast, afternoon hors d’oeuvres, beverage service, flat-screen television, Wi-Fi, a selection of daily newspapers and more.
“At a time when our competitors have scaled back their offerings, Sheraton has done the opposite. We decided to invest even further in our global portfolio with significant enhancements to our Club Lounges in order to deliver a higher level of productivity and luxury to our guests,” said Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts Worldwide, Inc. “And our timing couldn’t be better. Travel has returned to pre-crisis levels and travellers are once again focused on upgraded amenities and services as key elements of the guest experience.”
To learn more about the Sheraton Club Lounge experience visit sheraton.com/club.
Sheraton Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
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