Best Western International Is Named a 2010 Web Performance Award Winner By Compuware (United States)
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Best Western International Is Named a 2010 Web Performance Award Winner By Compuware (United States)
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Category: North America & West Indies / Carribean islands - United States - Events -
Rewards
This is a press release selected by our editorial committee and published online for free on 2011-05-27
BestWestern.com Recognized as a Silver Award Winner in the Second Annual Gomez Best of the Web 2010 Awards
Best Western International, THE WORLD'S BIGGEST HOTEL FAMILY(SM), has been named a 2010 web performance Silver award winner by Compuware Corporation (NASDAQ:CPWR), the technology performance company. As part of its annual Best of the Web awards, the Compuware Gomez Web and Mobile Performance Awards recognize the outstanding Web and mobile site performance of leading companies across six industries during 2010.
Best Western was honored as a Silver award winner for BestWestern.com based on its average rankings on the US Hotels Room Search Business Process benchmarkthroughout 2010. Gomez web and mobile benchmarks measure three key performance metrics - response time, availability and consistency.
"Bestwestern.com is our single most important tool. It enables us to maximize revenue delivery to our member hoteliers, and to provide guests with information, convenience and the assurance of a low rate guarantee," said Best Western Chief Information Officer and SVP of Distribution & Strategic Services Scott Gibson. "In this competitive marketplace, delays and inconsistencies are simply unacceptable. This award is a testament to the investment our team makes every day to keep our website and all of its mobile extensions in fighting shape."
The second annual Best of the Web 2010: Compuware Gomez Web and Mobile Performance Awardscomprehensive report showcases the leaders in Web and mobile site performance across six industries - retail, finance, travel, media, healthcare, and government - based on Gomez's Web and mobile performance benchmark analysis of more than 3,000 brands in 2010.
The report provides detailed measurements of each winner's average Web or mobile site performance throughout the year. It highlights how each award winner sets their industry's standard for providing a Web or mobile site experience that enhances customer satisfaction and loyalty, strengthens their brand, lowers operating costs, and increases revenue.
"The challenges of today's online marketplace are significant - businesses are clamoring for more functionality faster to stay competitive, customers expect greater interactivity and speed," said Bruce Reading, senior vice president, Compuware Application Performance Management. "Web or mobile sites with the best performance like Best Western contribute to sales with more items in the shopping cart or higher ad revenue per customer by improving performance and better managing customer expectations and experiences."
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc. is THE WORLD'S BIGGEST HOTEL FAMILY(SM), providing marketing, reservations and operational support to over 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in over 90* countries and territories worldwide. Each Best Western® branded hotel is independently owned and operated. Now celebrating 65 years of hospitality, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's biggest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing(TM) and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®.
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