Veranda Group changes name to VLH (Mauritius)
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Veranda Group changes name to VLH (Mauritius)
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Category: Africa Indian Ocean - Mauritius - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2011-06-01
The Veranda Group is entering a new chapter in its history with a name change to VLH : Veranda Leisure & Hospitality.
This evolution occurs at a time of continuous expansion of the Group’s portfolio of activities, which is the Hotels sector of Rogers & Co. Indeed, the small family business which started some 30 years ago with the Veranda Bungalow Village in Grand Bay has become a driving force in the Mauritian hotel landscape.
This new name better embodies the expansion and diversifi cation policy pursued since 2004. Leveraging its long experience, the Group has actually developed two distinct but complementary business streams, which are :
• Hospitality, the first and main business line of the Group with two hotel brands, Veranda Resorts and Heritage Resorts, and a room inventory of 686 keys in six three- to fi ve-star hotels. It also comprises IRSvilla rental management and operations at Le Domaine de Bel Ombre managed by Heritage Resorts.
• Leisure, which has been an ancillary activity to hotel operations in recent years, namely with Le Domaine de Bel Ombre comprising the all-new C Beach Club, Le Golf du Château and Le Château de Bel Ombre. Finally, Seven Colours is the well-being brand present in all hotels of the Group and the first and only Mauritian spa and cosmetics brand, which was launched in 2004.
Ce nouveau nom se décline avec un logo et une nouvelle identité visuelle résolument contemporaine. Il s’accompagne aussi d’un tagline, véritable signature et affirmation d’une culture d’entreprise : Sharing our passion…
The VLH brand structure
HOSPITALITY
Veranda Resorts
Veranda Paul & Virginie Hotel & Spa
Veranda Grand Baie Hotel & Spa
Veranda Pointe aux Biches Hotel
Veranda Palmar Beach Hotel
Heritage Resorts
Heritage Le Telfair Golf & Spa Resort
Heritage Awali Golf & Spa Resort
Villas Valriche Experience
(which will be renamed Heritage The Villas as from 01 September 2011)
LEISURE
Managed by Heritage Resorts
C Beach Club
Le Golf du Château
(which will be renamed Heritage Golf Club as from 01 September 2011)
Le Château de Bel Ombre
Seven Colours
Spa, wellness lounge, energy cuisine
The VLH history :
The VLH adventure began in 1982 with the creation of the Veranda Bungalow Village. The initial concept was a simple one, “To give visitors the opportunity to experience the Mauritian way of life during their stay on the island.” It was an innovative approach at a time when the hotel industry in Mauritius was focusing on luxury accommodation.
The Veranda Bungalow Village concept enjoyed enormous success, leading to the extension of the adventure with the acquisition of other hotels in the north of the island. Over the past three decades, the family business has turned into a truly Mauritian hotel group, Veranda Resorts.
In 2004, the Group opened its fi rst upmarket hotel in Bel Ombre, Heritage Golf & Spa Resort, boasting 160 rooms, 5 restaurants and the Seven Colours Spa spread over some 3,000m². In January 2009, building on the success met by Heritage, the Group acquired Telfair Golf & Spa Resort, a luxury establishment which is a member of the Small Luxury Hotels of the World. The Group thus expanded its room inventory to 686 keys and strengthened its positioning in the upmarket segment. The same year, the Group reiterated its desire to diversify its activities with the addition of a new line of business – the rental management and hotel operations of IRS villas (Les Villas Valriche).
With the addition of a second upmarket hotel to the Group’s portfolio and in line with the vision of the company to develop two distinctive umbrella brands, the Heritage Resorts brand was created. Consequently, Heritage Golf & Spa Resort became Heritage Awali Golf & Spa Resort in November 2009. Le Telfair Golf & Spa Resort was also renamed Heritage Le Telfair Golf & Spa Resort. These new names are a reference to the concepts of the two hotels, which are inspired by the history and culture of the place.
The Group has now developed a unique integrated leisure area with Le Domaine Bel Ombre on 2500 hectares of nature. Truly a “destination within the destination”, it offers a comprehensive array of experiences with Le Golf du Château, Le Château de Bel Ombre, the Frederica Nature Reserve, the C Beach Club as well as two miniclubs, two fitness centres and 11 restaurants. All of this in a region that is dotted with small villages, sugarcane fields, woody hills and beaches, in a preserved natural setting of remarkable beauty that lends itself to the pleasures of tourism and discovery.
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