Meliá Hotels International launches a new online gifts catalogue for loyalty programme members (Spain)
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Meliá Hotels International launches a new online gifts catalogue for loyalty programme members (Spain)
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Category: Europe - Spain - Industry economy -
Trends / Expert's advice
This is a press release selected by our editorial committee and published online for free on 2011-09-12
Meliá Hotels International has recently launched an online gifts catalogue for the members of its loyalty programmes: “mas” and “mas amigos”. This new concept for exchanging points has been developed together with its new partner rewards aravato services, with whom the Company envisions an improvement of the benefits of its programmes, a flexible and personalised response to reward the loyalty of its clients.
The members of the “mas” programme can access the catalogue through their account via the programme’s web page (www.mymasonline.com) where they will discover a variety of products offered in different categories: kids, home & living, travel & accessories, sports & leisure and electronics & entertainment. Furthermore, members will have the possibility of carrying out their orders by combining their “mas” rewards points with cash, always in a secure online environment.
The new gifts catalogue is available in Spanish, German and English, making the delivery of their orders to different countries possible: Germany, Austria, Belgium, Spain, France, Italy, Ireland, Holland and United Kingdom.
Meliá Hotels International’s loyalty programme “mas”, with 15 years of existence and more than 2,5 million members, has become one the company’s most important pillars in its client’s relationship strategy. During the last two years, as a result of a constant effort for improvement, the company’s loyalty department has integrated prestigious partners, created the new platinum level and have expanded its target market following the creation of “mas corporate”, a loyalty programme for SME’s.
About arvato services
arvato offers media and marketing services at an international level, being a wholly owned subsidiary of Bertelsmann AG group as well as one of its largest divisions. arvato Loyalty & Promotion Solutions is a leading provider in promotional products and services.
Acerca de Meliá Hotels International
Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market. At present, it counts with more than 350 hotels distributed throughout 35 countries and 4 continents under the following brands: Gran Meliá, Meliá, ME by Meliá, INNSIDE by Meliá, TRYP by Wyndham, Sol y Paradisus. Club Meliá, the sole vacation club within the Spanish hotel chains, complements the Company’s products and services.
In 2011, the family company founded by Gabriel Escarrer Juliá, who during decades operated under the denomination of “Sol Melia” embarks in a new adventure under the brand that represents its present and future: Meliá Hotels International.
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