IHG Introduces Industry's Most Powerful Website Guarantee
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IHG Introduces Industry's Most Powerful Website Guarantee
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2011-09-23
IHG® (InterContinental Hotels Group) announced a major initiative to better serve guests’ evolving needs in the hotel industry. Pioneering the way forward, the launch of “Best Price Guarantee” offers the most powerful website guarantee ever to guests booking on any of the IHG brand sites any guest who finds a qualifying, lower room price for an IHG hotel elsewhere online will receive their first night free, and the rest of their stay will match the price found.
The benefits of the Best Price Guarantee as part of IHG’s new “Book With Us Advantage” are available at all seven of IHG’s hotel brands — InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
The Book With Us Advantage
IHG understands how important booking and securing a hotel reservation is to its guests. Therefore, those who book directly on any IHG brand website will not only receive the best price, but they will also enjoy all the other benefits of the new Book With Us Advantage. Booking directly on our websites allows guests to choose from the most available room and price types for all of IHG’s hotels. There are no hidden booking fees, and all transactions are safe and secure. Guests can also receive valuable reward points, which never expire, from the world’s best hotel loyalty programme, Priority Club Rewards® (PCR). Additionally, when guests book directly through IHG, each hotel learns about guests’ preferences, allowing hotel employees to cater to their specific requests and ensure the best possible experience.
“IHG understands how much price influences a guest’s booking decision,” says Michael Menis, Vice President – IHG Web and Interactive Marketing. “We are so confident we have the best prices for our hotels on our websites, that if guests find a lower price elsewhere online, we will back it up with the most powerful guarantee ever and give them their first night free and the rest of their stay at the lower price found. The Best Price Guarantee is our pledge to IHG guests that we understand their needs – and are backing it up with a free night.”
Pioneering the way forward
The introduction of Best Price Guarantee within the new Book With Us Advantage again demonstrates how IHG is leading the way when it comes to online booking. In 1995, IHG became the first hotel company to make online booking possible through the Internet. Then in 2002, this global giant revolutionised the competitive landscape again with its then titled “Lowest Internet Rate Guarantee.” Best Price Guarantee builds on that legacy of innovation in the travel industry.
As the world of travel evolves, IHG will continue to accommodate guests who prefer a variety of booking options. The Best Price Guarantee is not only available through IHG brand websites, where the best prices and most current information for our hotels can always be found, but also through all major mobile platforms.
About IHG
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven well-known hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® . IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with almost 60 million members worldwide.
IHG is the world’s largest hotel group by number of rooms and IHG franchises, leases, manages or owns, through various subsidiaries, a portfolio of over 4,400 hotels and more than 656,000 guest rooms in 100 countries and territories around the world.
IHG has more than 1,100 hotels in its development pipeline and expects to recruit around 160,000 people worldwide over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
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