Preferred Hotel Group & SIXT announce marketing partnership
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Preferred Hotel Group & SIXT announce marketing partnership
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Category: Worldwide - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2012-06-25
Preferred Hotel Group, a leading provider of sales, distribution, and marketing support to independent hotels around the world, has announced a new strategic marketing partnership with Sixt, Germany’s number one car rental company. Regine Sixt signed the cooperation together mit Thom Nulty, Senior VP Business Relations at Preferred Hotel Group. The agreement will further strengthen the two leaders in their respective market strongholds, with Sixt currently expanding its presence throughout the United States.
The partnership provides benefits to guests of Preferred Hotel Group’s member hotels, and Sixt will be promoted as the car rental company of choice to Preferred Hotel Group guests in Europe. Other benefits include:
• Members of Preferred Hotel Group’s guest loyalty programme, I Prefer, can automatically register for Sixt Gold Card membership (superseding the standard minimum requirement of five car rentals a year to qualify).
• I Prefer members receive up to a 10% discount on Sixt rent a car or Sixt rent a truck and up to 20% discount on Sixt limousine service.
• Sixt Platinum Card holders are provided with a complimentary Preferred Golf membership, which includes benefits such as a complimentary round of golf with each consecutive two-night stay at a Preferred Golf property, VIP service, exclusive offers, and priority access at 75 world-renowned golf resorts.
• Preferred Hotel Group can take advantage of Sixt limousine and shuttle services for their hotel guests, special events, and conventions.
As commented by Thom Nulty, Senior Vice President for Business Relations at Preferred Hotel Group, “We understand the value of having access to rental cars while traveling, and we are excited to partner with such a prestigious group and recognise all the benefits and value this partnership will provide our member hotels and their guests”.
Regine Sixt commented: “Preferred Hotel Group is an excellent point of contact for travellers from all over the world. I’m very pleased that we have partnered with this renowned and strong company. Our customers will certainly enjoy the benefits of this collaboration.”
As a leading provider of sales, distribution, and marketing support to independent hotels around the world, Preferred Hotel Group brings a competitive advantage to hotel owners and operators through brand prestige and global operating scale. Preferred’s corporate and leisure sales resources, integrated marketing solutions, global connectivity, multichannel distribution platform with dynamic booking engine, integrated quality assurance program, and strategic partnerships increase the reach and power of independent hotels and resorts.
About Sixt:
Sixt AG, with its registered office in Pullach near Munich, is an international provider of integrated mobility services. Founded in 1912, the company, together with its franchisees and partners, is represented in more than 100 countries. Sixt is the market leader for car rentals in Germany and Austria and one of the biggest OEM-manufacturer-independent full-service leasing providers. The Sixt Group generated a turnover of € 1.56 billion in 2011 and employs around 3000 people worldwide (excluding franchisees).
About Preferred Hotel Group
With a global reach extending into more than 85 countries, Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group’s brands include Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts, Sterling Hotels, Sterling Design, and Summit Serviced Residences. Travelers gain valuable benefits through branded programs that include Preferred Residences, Preferred Golf, I Prefer global guest benefit program, and Preferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages.
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