Borgata Announces New Branding Campaign With $100,000 Online Contest (United States)
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Borgata Announces New Branding Campaign With $100,000 Online Contest (United States)
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Category: Central and South America - United States - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2012-07-10
Borgata Hotel Casino & Spa is celebrating the launch of its new branding campaign, “The Show That Never Ends”, with an exclusive Facebook contest that will award $100,000 in prizes to ten winners in ten weeks.
The new campaign – hitting print, radio, television, online, social media and mass transit mediums in the Tri-State area this summer – was designed to express the reality of Borgata through a provocative reminder that, as the market leader in Atlantic City, the party just keeps on going.
“Since it’s opening, Borgata has been the epitome of The Show That Never Ends,” said John Schadler, Managing Partner of SK+G Advertising. “Non-stop excitement, world-class entertainment, innovative cuisine, top-notch accommodations – you can find it all at Borgata. The new campaign captures the sense of whimsy and fun that’s a signature of the Borgata experience.”
Shot by conceptual photographer Amber Gray at the Bathhouse Studios in New York City, the surreal imagery used in the campaign is a testament to Borgata’s sense of playfulness, where a destination offering a multitude of entertainment options is delivered with a unique brand of style and service.
“Borgata has always presented itself as sexy, fun and unexpected, and this campaign is meant to reinforce that image while continuing to evolve the Borgata brand,” said Joe Lupo, Senior Vice President of Operations for Borgata Hotel Casino & Spa. “We’re in the business of making people happy, so everything we do – including our advertising – is focused on entertaining our guests. This contest affords our followers the opportunity to win prize packages emphasizing all of the excitement Borgata has to offer and more.”
Guests are encouraged to enter the “Show That Never Ends” contest by liking Borgata Hotel Casino & Spa’s Facebook page now through September 30th. Over the course of ten weeks, ten winners will be awarded a $10,000 Borgata hotel package that includes the following components:
• Two night stay in a Borgata suite (up to $2,500 value)
• Four tickets to an upcoming entertainment event at Borgata (up to $1,000 value)
• $1,000 dining credit to Borgata’s award-winning restaurants –
including those by Bobby Flay, Wolfgang Puck, and Michael Mina
• $1,500 table service credit to MIXX or mur.mur nightclubs
• $1,000 toward services at one of Borgata’s destination spas
• $1,000 Borgata Gift Card
• $2,000 Match Play
About Borgata Hotel Casino & Spa
Located at Renaissance Pointe in Atlantic City, Borgata Hotel Casino & Spa features 2,000 guest rooms and suites; 161,000 square feet of gaming; 182 gaming tables; 3,475 slot machines; the largest poker room in Atlantic City with 80+ tables; 11 retail boutiques; 6 acclaimed fine dining restaurants by world-renowned chefs; 6 casual dining options; a 54,000 square foot spa; 70,000 square feet of event space; 4 signature nightlife experiences; and parking for 7,100 cars. The resort also features Atlantic City’s first cosmopolitan hotel experience, The Water Club at Borgata, with 800 guest rooms and suites; a 36,000 square foot spa; 18,000 square feet of meeting space; 6 designer retail boutiques; and 5 heated indoor and outdoor pools.
About SK+G Advertising
Founded in 1999 by agency principals John Schadler and Jerry Kramer, SK+G is a premier leisure and lifestyle marketing agency for leading companies throughout the U.S. and internationally – including Borgata Hotel Casino & Spa in Atlantic City.
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