Dorchester Group Strengthens Distribution Infrastructure
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Dorchester Group Strengthens Distribution Infrastructure
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Category: Worldwide -
This is a press release selected by our editorial committee and published online for free on 2006-07-10
The Dorchester Group, the leading collection of the world’s great individual hotels,
including The Dorchester in London, The Beverly Hills Hotel in Los Angeles, Le Meurice and Hotel Plaza Athénée in
Paris, and Hotel Principe di Savoia in Milan, is pleased to announce that the sales & marketing and distribution
platform it is building for the major brand launch it plans for later this year has taken another step forward with
the introduction of international toll free reservations numbers:
Toll-free Reservations
From
Australia
Hong Kong
Japan
Singapore
1 800 686 054
800 908 517
0 120 007 825
1 800 232 5949
From
France
Germany
United Kingdom
Italy
Spain
Switzerland
+800 344 344 00
+800 344 344 00
+800 344 344 00
+39 800 870 757
+34 900 958 309
+800 344 344 00
The Reservations Offices are available to take calls from Monday to Friday during office hours
From
USA/Canada
+1 800 650 1842
The Reservations Centre is available to take calls from Monday to Friday 8:00 am till midnight and during the
weekends from 8:00 am till 6:00 pm (EST)
New Websites
The Dorchester Group has also launched five new hotel websites that each takes reservations via TrustBooker,
and plans to introduce a new Group website later this summer. The individual hotel websites are designed to
reflect the understated elegance and luxury of the group’s properties, and at the same time to highlight the
individuality of each. Black and white “hero shots” unique to each hotel, and backgrounds of the specific
signature colours associated with each property maintain stylish group synergy, while showcasing the unique
aspects of each hotel.
More/…
Dorchester Group Strengthens Distribution Infrastructure/2
The individual websites are:
The Dorchester London - www.thedorchester.com
The Beverly Hills Hotel Beverly Hills - www.beverlyhillshotel.com
Le Meurice Paris - www.lemeurice.com
Hotel Plaza Athénée Paris - www.plaza-athenee-paris.com
Hotel Principe di Savoia Milan - www.hotelprincipedisavoia.com
New GDS Code/Sales & Marketing Structure
This is in addition to the successful introduction in April of the Dorchester Group’s new private label GDS code
– DC – which received over 6,000 travel agent entries for its launch contest, as well as the substantial increase in
its sales and marketing presence with sales offices and representation in the U.S., the U.K., Russia and Japan.
As the only luxury hotel group with such a prominent portfolio of grand hotels, the Dorchester Group’s stated
goal is to grow its brand into one that is synonymous with the ultimate in prestige and comfort as it expands by
both property acquisitions as well as through management contracts for hotels that complement the existing
collection.
Dorchester Group Global Development Director Ricci Obertelli said, “Following an extensive brand positioning
exercise, and the setting up of a robust distribution and sales structure worldwide, we are now able to support
our strategic plans for growth, which will be announced in detail later in 2006, when we reveal our new corporate
identity.”
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