The St. Regis New York Brings Bentley to the Bedroom with the Debut of Signature Hotel Suite (United States)
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The St. Regis New York Brings Bentley to the Bedroom with the Debut of Signature Hotel Suite (United States)
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Category: North America & West Indies / Carribean islands - United States - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2012-09-24
Bentley Joins Luxury Lifestyle Brands, DIOR and Tiffany, Part of Exclusive Collection of Designer Suites at The St. Regis New York
The St. Regis New York and Bentley Motors are delighted to announce a one-of-a-kind hotel suite at the iconic Manhattan landmark, which will debut this September. The suite is designed as a collaboration between the masterful minds at St. Regis Hotels & Resorts, part of Starwood Hotels & Resorts, Inc. (NYSE: HOT) and Bentley Motors, providing guests with the luxury, craftsmanship and style associated with both renowned international brands. The iconic hotel will also launch the Bentley Mulsanne 2013 as the flagship of its house fleet, in conjunction with the suite’s debut. The announcement follows on the heels of a global partnership between Starwood’s Luxury Brands and Bentley Motors.
“The debut of the Bentley Suite at The St. Regis New York truly brings our global partnership with Bentley Motors to life, exemplifying the heritage and commitment to excellence of both brands,” said Paul James, Global Brand Leader, St. Regis and The Luxury Collection Hotels & Resorts. “Bentley has long stood alone as the world’s premier maker of hand-crafted automobiles and their impeccable attention to detail and dedication to artisanship makes them the ideal collaborator for the St. Regis brand’s flagship hotel in New York City.”
“Everyone at Bentley has been looking forward to the culmination of this collaboration with The St Regis New York,” said Kevin Rose, member of the Bentley board, sales, marketing & aftersales. “We believe the two brands are perfectly matched, both bringing a clear understanding of what is important for a genuine luxury experience - attention to detail, a sense of heritage and quality and an instinctive knowledge of what is right for our customers. The Bentley Suite at The St. Regis New York will become a benchmark for taste and quality and a destination in its own right in one of the world’s most wonderful cities.”
The Bentley Suite features an entryway foyer, one bedroom, one and a half baths, an expansive dining room and living room complete with floor to ceiling windows on the 15th floor. The suite, debuting in September, will be available starting at $9,500 plus tax per night. Guests will be treated to St. Regis hallmark services including signature St. Regis Butler Service an in-suite champagne bar, and complimentary access to the St. Regis Bentley Mulsanne within a 10-block radius of the hotel. The St. Regis New York will have the first 2013 Bentley Mulsanne in the United States, which has been customized exclusively for the hotel, with a bottle cooler and crystal champagne flutes, St. Regis crests on the headrests and personalized tread plates.
“Visitors will be greeted by a room which bears all the hallmarks of Bentley design values – many of the fittings reflect jewelry features in our cars, and the use of leather and colors convey the special cocooning that drivers and passengers feel when they experience the interior of a Bentley,” said senior Bentley designer Daniele Ceccomori.
On entering the expansive 1,700 square foot suite through a set of double doors, guests are greeted by the defining characteristics of the luxury automobile brand: a blend of cream and neutral tones, set against the rich wood finishes of the handcrafted furnishings found throughout the space. Executed with Wimberly Interiors (NYC), the suite’s design boasts a unique juxtaposition of elegance and contemporary sleekness that reflects the bespoke elements of both brands. The black leather tile floor pairs perfectly with a linen colored, perforated diamond leather wall, stitched with one of the 42 custom Bentley leathers. A metallic silver mirror, inspired by a carbon fiber wheel rim, sits above an accent table evocative of the dashboard of a Bentley. The suite combines the modern yet glamorous style of the brand with the timeless and impeccable style of The St. Regis New York.
The dining room features an expansive media wall including a large TV as well as four Breitling clocks marking the time in New York, London, Moscow and Riyadh. Bold, black trim is set against cream walls with artwork that displays the heritage of the Bentley brand: images taken from the brand’s founding to the present day. A crystal chandelier adorns the ceiling, while a sumptuous leather rug and dark stained white oak floors bring to life the understated elegance of the brand.
In the living room, ivory walls are accented with crisp black crown molding that line the ceiling, ultra-luxe tufted leather sofa and wing chairs provide ultimate comfort and relaxation, and a crystal chandelier decorates the center of the room. Luxurious menswear inspired herringbone drapery runs from floor to ceiling, framing windows that provide breathtaking views overlooking Fifth Avenue and Central Park. The bedroom features a custom sleigh bed with the classic Bentley burled wood, complemented by the warm color palette of aubergine, warm grays and ivory. The ‘root burrow’ wood throughout the room is reminiscent of the signature Mulsanne model’s exotic natural wood veneers.
The Mulsanne, designed and engineered at Crewe from the ground-up, is the pinnacle Bentley model, with class-leading performance, unparalleled levels of interior luxury and coach building skills to the fore. The Mulsanne name underlines Bentley’s sporting heritage and passion for power and speed. The design of the Mulsanne is a unique fusion of sportiness, coachbuilt elegance and solidity, echoing the Bentley S -Type of the 1950s.
Exemplifying the heritage and commitment to excellence of both brands, St. Regis announced a global partnership with Bentley earlier this year, offering guests, residents and customers exclusive experiences such as driving programs, special events and brand initiatives around the world. Additionally, the St. Regis brand has selected Bentley as the house fleet for its hotels and resorts because of Bentley’s shared values of craftsmanship, style and sophistication, allowing guests to explore must-see destinations in unparalleled style.
About St. Regis Hotels & Resorts
Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at over 30 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis Hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand caters to a new generation of luxury travelers and continues to thoughtfully build its portfolio in today’s the most sought after destinations at the heart of the today’s new Grand tour. Plans for the brand to expand its legacy include much-anticipated St. Regis hotels and resorts in the Riviera Maya and in Asia, where St. Regis has announced plans to open hotels in Changsha, Chengdu, Kuala Lumpur, Lijiang, Nanjing, New Delhi and Zhuhai. Additionally in Europe, Africa and the Middle East, St. Regis will continue to expand in Abu Dhabi, Amman, Cairo, Dubai and Mauritius.
About Bentley Motors
Bentley Motors is the third largest R&D investor in the UK's automotive sector and the 18th largest nationally. The company employs almost 4,000 people in Crewe which is home to all its operations including design, R&D, engineering and production. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury vehicle manufacturers such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley exports over £500m worth of goods every year to established markets like the US, as well as emerging markets such as China and South America.
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