Worldhotels launches branded hotel Worldhotel Ripa Roma (Italy)
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Worldhotels launches branded hotel Worldhotel Ripa Roma (Italy)
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Category: Europe - Italy - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2012-10-22
Worldhotels, one of the leading groups for independent hotels worldwide, is announcing a new addition to its growing portfolio of branded hotels: the Worldhotel Ripa Roma, a four-star design hotel located in the centre of Rome in the historical district of Trastevere.
The Worldhotel Ripa Roma has been a Worldhotels affiliate since 2002. It features 197 rooms, a conference centre including seven meeting rooms, two restaurants and fitness and wellness facilities. The hotel’s minimalist design creates a modern atmosphere with its distinctive black, charcoal, and white colour scheme and splashes of orange.
“We are delighted to welcome the Worldhotel Ripa Roma to our portfolio of branded hotels”, says Ingo Guerges, Vice President Global Hotel Development. “From its unique design to its great location and commitment to excellent service, this hotel has everything we look for in a Worldhotel.”
Arianna Roscioli, General Manager of the hotel, states: “We have been working with Worldhotels for ten years now and are excited to take this next step with them as part of our continuous innovation efforts. We rely on Worldhotels to retain our competitive edge, while staying true to our identity and values.”
The new branding solution of Worldhotels was introduced in 2010 and is an ideal alternative to standard franchise contracts. For a competitive all-inclusive annual fee, four- and five-star hotels competing against hotels of global chains can now brand themselves as a Worldhotel and benefit from the impact, support and strong return on investment of a global brand, while still maintaining their unique identity.
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