Swissôtel Hotels & Resorts launch partnership with British Airways Executive Club
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Swissôtel Hotels & Resorts launch partnership with British Airways Executive Club
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Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2012-11-23
Guests of Swissôtel Hotels & Resorts who are also British Airways’ Executive Club Members have a new reward to look forward to. With immediate effect, every stay at Swissôtels worldwide entitles guests to start collecting British Airways Executive Club Avios points directly.
“This alliance is very important to us, because British Airways Executive Club is one of the world’s most renowned frequent-flyer programmes,” says Stephanie Hilgers, Executive Director Partner Marketing at FRHI (Fairmont Raffles Hotels International), the parent company of Swissôtel Hotels & Resorts. “With this partnership, we are creating new opportunities for communicating with potential customers and strengthening the ties to our regular guests.”
The collection of British Airways Avios provides members with opportunities to use their Avios towards rewards such as flights, cabin upgrades and car hire with Avis.
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