Hôtel Plaza Athénée celebrates its centenary year (France)
Beloved by royalty and a haven for celebrities, Dorchester Collection’s Hôtel Plaza Athénée celebrates its centenary this year having held residence on the fashionable avenue Montaigne since 1913. The hotel, which received the Palace distinction in 2011, is famed for its historical heritage, location and timeless elegance. |
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Hôtel Plaza Athénée celebrates its centenary year (France)
Beloved by royalty and a haven for celebrities, Dorchester Collection’s Hôtel Plaza Athénée celebrates its centenary this year having held residence on the fashionable avenue Montaigne since 1913. The hotel, which received the Palace distinction in 2011, is famed for its historical heritage, location and timeless elegance. |
Category: Europe - France - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2013-02-12
To mark its milestone year, Hôtel Plaza Athénée is introducing a variety of offerings. Commemorative concepts, dining surprises, speciality packages and a partnership with the Théâtre des Champs-Elysées, highlight the hotel’s celebration.
Commemoration of a century:- 100 Lime Trees will be planted in the grounds of the Palace of Versailles in early spring
- On 20 April, 100 balloons will be released in the hotel’s Cour Jardin and a special anniversary cake will be available for guests to enjoy
- The hotel’s most loyal guests will receive an exclusive loyalty card, the ‘pass of the century’, which will enable guests to unlimited VIP experiences throughout their stays, for example card holders will receive a guaranteed table in the hotel’s restaurants and an upgraded stay, subject to availability
- Hôtel Plaza Athénée will create a time capsule containing references to its history and heritage, filled with items dating back to 1913 – ideas for which can only be submitted by the hotel’s most loyal guests
Dining:From 1 February, special centenary dishes will be available at the hotel’s restaurants. Alain Ducasse au Plaza Athénée will be offering a hot truffle and guinea fowl paté. At Le Relais Plaza, a calf’s head with spicy tomato sauce and macaire potatoes will be available. For breakfast in the Galerie des Gobelins, guests will be able to choose from poached eggs cardinal or a melba with seasonal fruit created by Christophe Michalak.
On 21, 22 and 23 February the restaurant manager of Le Relais Plaza, Werner Kuchler, will host three Bavarian evenings in commemoration of the hotel’s German founder Emile Armbruster, who was the one to add ‘Athénée’ to the hotel’s original name.
A ‘Baccarat Harcourt’ centenary cocktail at Le Bar du Plaza Athénée is available all year round. Characterised by its red and gold colouring, the cocktail comprises blackberries, strawberries, cranberries and Cognac. Served in a glass designed by Harcourt, the cocktail is topped with a dash of passion fruit and champagne for a zesty and refreshing finish.
‘Rite of Spring’ Package:To mark the hotel’s shared centenary with the Théâtre des Champs-Elysées and the original performance of ‘Rite of Spring’, Hôtel Plaza Athénée is launching an exclusive package, which includes:
- One night in a Junior Suite Deluxe or Superior Suite with a VIP welcome
- American breakfast for two
- Two box tickets for one of the six performances of ‘The Rite of Spring’ at the Théâtre des Champs-Elysées with a glass of champagne in a private lounge during the interval
- Special dinner for two at Le Relais Plaza at Hôtel Plaza Athénée
- Rates from €2,900 for a Junior Suite Deluxe and €3,365 for a Superior Suite
Guests can choose between the following performances:
- On 30 and 31 May, the acclaimed Mariinsky Orchestra and the St Petersburg Ballet will perform the original version of ‘The Rite of Spring’
- On 6 and 7 June, the Tanztheater Wuppertal of Germany will dance with choreography by the late Pina Bausch
- On 25 and 26 July, celebrated English choreographer and contemporary dancer Akram Khan will present his version of ‘The Rite’
1913-2013: Hôtel Plaza Athénée’s historySince opening its doors in 1913, Hôtel Plaza Athénée remains one of Paris’ most enduring icons. Originally designed as a place to spend a relaxing evening after a show at the Théâtre des Champs-Elysées, the hotel has become a haven for famous musicians, composers and performers.
The 1920s marked the beginning of an exciting era for Paris when the ‘city of light’ became the capital of art from the end of World War I to the start of the 1930s. During this time, the hotel hosted celebrated artists from Monet to Matisse, Mondrian, Braque, Duchamp, De Chirico, Miro and Magritte. Located between 21–27 avenue Montaigne, the hotel upheld its status in the midst of a flourishing city with several renovations including the introduction of spacious apartments, the Cour Jardin, and the Régence and Marie-Antoinette Lounges, designed by architect Jules Lebfevre.
In 1936, Hôtel Plaza Athénée was purchased by François Dupré. That same year, Le Relais Plaza, designed by architect Constant Lefranc, opened its doors to guests and non residents.
Over the years, avenue Montaigne has attracted the finest names in the fashion industry making the avenue the most stylish in Paris. Dior and Hôtel Plaza Athénée’s relationship started in 1947, when Christian Dior opened his flagship store on 30 avenue Montaigne to be close to the hotel. It was then that avenue Montaigne became known for its Haute Couture. From Grace Kelly to Gary Cooper, Jackie Kennedy to the Ford family, Hôtel Plaza Athénée became a Parisian landmark.
In 1999, François Delahaye became the managing director of the hotel. Soon after, Alain Ducasse joined the hotel’s team to supervise the restaurant for which he was awarded three Michelin stars in 2001.
In 2000, Hôtel Plaza Athénée received the ISO 9001 certification. To this day, the hotel upholds its status by regular investment in redecoration and innovation.
In 2001, the hotel became part of Dorchester Collection, which manages some of the world’s foremost luxury hotels in Europe and the USA: The Dorchester, The Beverly Hills Hotel, Le Meurice, Hotel Principe di Savoia, Hotel Bel-Air, Coworth Park, 45 Park Lane and Le Richemond.
In 2008, reflecting a strong relationship, Dior and Hôtel Plaza Athénée joined forces, opening the Dior Institut at Hôtel Plaza Athénée. The Dior Institut features five treatment rooms including a double VIP treatment room, a fitness centre, as well as a sauna and hammam.
In 2010, Hotel Plaza Athénée was the first Parisian hotel to be distinguished as a “living heritage company” for its excellence in the area of fine dining. In 2011, the property was one of only five hotels in Paris to be awarded the Palace distinction.
Today, Hôtel Plaza Athénée’s 146 spacious rooms and 45 suites convey French taste at its very best. Windows open onto either the avenue Montaigne, lined with magnificent chestnut trees; the peaceful Cour Jardin; the rooftops of Montmartre or even a view of the Eiffel Tower.
Palace DistinctionThe coveted Palace distinction is determined by a jury of 10 people from the hospitality, architecture and design, literature, film and business worlds. Awarded by the French government, it symbolises the highest qualification and is attributed to hotels which have a historical pedigree, an extraordinary location, historical and aesthetic interest, a large number of suites, a concierge service, a spa, and outstanding restaurants.
Dorchester CollectionDorchester Collection is a portfolio of the world’s foremost luxury hotels in Europe and the USA, each of which reflects the distinctive culture of its destination. By applying its unrivalled experience and capability in owning and operating some of the greatest individual hotels, the company’s mission is to develop an impeccable group of the finest landmark hotels through acquisition as well as management of wholly-owned and part-owned hotels, and to enter into management agreements.
The current portfolio includes the following hotels (in order of them joining the collection): The Dorchester, London; The Beverly Hills Hotel, Beverly Hills; Le Meurice, Paris; Hôtel Plaza Athénée, Paris; Hotel Principe di Savoia, Milan; Hotel Bel-Air, Los Angeles; Coworth Park, Ascot, UK; 45 Park Lane, London; and Le Richemond, Geneva.
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