Starwood Hotels & Resorts Concludes Month-Long Immersion in Dubai (United Arab Emirates)
During Five-Week Relocation, Starwood’s Leaders Visited 19 Cities in 12 Countries Covering 38,000 Miles from World’s Most Vibrant Travel Hub |
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Starwood Hotels & Resorts Concludes Month-Long Immersion in Dubai (United Arab Emirates)
During Five-Week Relocation, Starwood’s Leaders Visited 19 Cities in 12 Countries Covering 38,000 Miles from World’s Most Vibrant Travel Hub |
Category: Middle East - United Arab Emirates - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2013-04-05
Marking the conclusion of Starwood’s month-long relocation to Dubai, Frits van Paasschen, President & CEO of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today shared highlights and insights from the company’s immersion in the Middle East.
Throughout the month of March, van Paasschen and members of Starwood’s Senior Leadership Team met with 3,000 associates, conducted nearly 50 owner meetings and visited all 14 Starwood hotels in Dubai, which is the company’s second largest hotel market behind only New York City. The team also took advantage of Dubai’s strategic location to travel to 19 cities across 12 countries, meeting with government officials and potential development partners in fast-growing markets, including Lebanon, Saudi Arabia, Ethiopia, Mauritius, Tajikistan, Kazakhstan and India. During the five-week relocation, the team travelled 61,000 kilometres (38,000 miles) – the equivalent of circling the globe one and half times.
Over the course of the month, more than 200 of Starwood’s senior leaders and General Managers travelled to Dubai as the company ran day-to-day operations almost 7,000 miles and an eight-hour time zone difference away from the company’s global headquarters in Stamford, Connecticut.
During the relocation, Starwood executives also met with more than 150 corporate and leisure customers who drive business to hotels globally. The Middle East is an increasingly important outbound travel market, and regional membership in Starwood Preferred Guest, the company’s loyalty program, has increased 140% over the last five years.
“It is hard to overstate the potential for our business in this region of the world. By bringing our executives here and spending time with our partners and local teams, we are uniquely positioned to take advantage of this once-in-a-lifetime growth opportunity,” said van Paasschen. “I have no doubt that our time spent here will drive future hotel contracts in the region, accelerate Starwood’s position as the most global high-end hotel company and further define our culture.”
Last month Starwood announced that it will increase its Middle East and Africa (MEA) portfolio by more than 60 percent with nearly 50 new hotels set to open over the next five years, adding more than 14,000 guest rooms to the region and creating thousands of local employment opportunities. With 82 operating hotels and over 20 hotels expected to open by the end of 2015, Starwood is on track to reach a milestone 100 hotels across MEA.
“With 80 percent of Starwood's pipeline coming from rapidly growing markets, it’s important for us to remain at the forefront of new travel demands and changing travel patterns,” said Simon Turner, President of Global Development, Starwood Hotels & Resorts. “The Middle East is experiencing rapid economic growth, a growing middle class and ever greater global connectivity, and the Dubai relocation will help us expand all of our brands across this important region."
The company also announced a comprehensive renovation strategy for its Le Méridien brand, for which Starwood and its ownership groups will invest more than $200 million in the renovations of 13 hotels and resorts in the MEA region over the next 3 years.
Following the company’s successful relocation to China in June 2011, this second leadership move reflects Starwood’s innovative management approach to cultivating a more global culture by understanding, appreciating and leveraging different societal and associate perspectives and approaches to business and hospitality.
About Starwood Hotels & Resorts Worldwide, Inc.Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands.
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