W Guangzhou launches Woobar with a "Sweet Soirée" (China)
W’s revolutionary lounge concept debuts in mainland China, reinventing “mix and mingle” with molecular cocktails, live DJ’s and monthly Happenings |
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W Guangzhou launches Woobar with a "Sweet Soirée" (China)
W’s revolutionary lounge concept debuts in mainland China, reinventing “mix and mingle” with molecular cocktails, live DJ’s and monthly Happenings |
Category: Asia Pacific - China - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2013-05-02
"SWEET SOIREE" opening night party featured live music from SWITCH, DJ dickontempo along with signature sweet cocktails and canapésMainland China’s first W Hotel, W Guangzhou, welcomed over hundreds of trendsetting and vibe-seeking hipsters to SWEET SOIREE, the official launch of WOOBAR™. The sugar-infused opening night party featured hot tunes from local DJ sensation dickontempo and smooth moves from the all-girl Korean party band, SWITCH as well as a specialty menu of sweet cocktails and canapés.
“Come and be wooed by WOOBAR, where we are redefining cocktail hour,” said Brian Segrave, General Manager of W Guangzhou. “More than just a space to meet and greet, WOOBAR is a place to experience a stunning selection of spirits, clever cocktails, and Guangzhou’s best Martini.”
Savvy and stylish, mainland China’s first W Hotel is embracing the evolving and eclectic character of Guangzhou, and giving it a new, modern polish. Starting with an iconic design, ideal location and stylish amenities, W Guangzhou is already making a big splash on the city’s party scene with a selection of cutting edge destination lounges and clubs that showcase W’s passion for design, fashion and music.
Leading with a design by Yabu Pushelberg, WOOBAR turns the typical hotel lobby lounge upside down with provocative – yet functional – art installations, Guangzhou’s first and only sunken bar, live DJ’s, stylish Happenings, and a menu of timeless and original cocktails and delectable nibbles. Under the direction of W Guangzhou’s Liquid Manager, Lionel Lottier, WOOBAR™ offers a breathtaking selection of brand spirits and drinks – many exclusive to W – that are introducing a new cocktail culture for Guangzhou. WOOBAR’s mixologists serve up classic and clever cocktails, including W Guangzhou’s signature Martini, alongside an extensive international selection of beer and wine and delicious canapés and small plates.
“Satisfy your sweet tooth and experience our sweet destination at WOOBAR,” said Lottier, an award-winning master mixologist with more than a decade in the industry. “We’re delighted to offer Guangzhou’s visitors and adventurous locals an experience like no other – with the city’s first sunken bar, an amazingly techno visual design, and an addictive, uber chic vibe.”
For SWEET SOIREE, Lionel created a menu of sweet cocktails that tantalized the taste buds and energized the night. Lionel’s selections included Love2U with vanilla-infused Belvedere Vodka and strawberry liqueur; the Mangwoo, with amaretto and mango liqueurs and a cherry on top; the Rosemary Switch with JWB whisky, rosemary syrup and cranberry juice. To sweeten the deal, guests could nibble on Florentines, biscuits, honey custard, truffle slices, ice cream and candied popcorn.
The evening was energized with performances from SWITCH, the Korean all-girl sensational party band as well as dickontempo, Guangzhou’s hottest club DJ. dickontempo is best known as the resident DJ for browNsugaR, South China’s hugely popular party label. His unique progressive-house rhythms have earned him fans all over the region.
About WOOBARPlugged into the local and international music and fashion scenes, WOOBAR is the place to catch what’s happening next. Each night, WOOBAR will feature hot local DJ’s spinning tunes and setting the mood. Monthly signature W Happenings will showcase the hottest in fashion and desig from high-voltage runway shows to original performances to multi-media demonstrations.
WOOBAR is open daily from 9:00am – 12:00midnight. Visit www.whotels.com for more information.
About W GuangzhouThe recently opened W Guangzhou will introduce China to a fresh interpretation of urban luxury, style and entertainment with 317 guest rooms and suites, three signature restaurants, an extraordinary destination bar, the WOOBAR experience, WET pool deck and bar, and AWAY Spa. Utilizing a rich mosaic of architectural design elements, W Guangzhou stylishly reflects Guangzhou’s unique energy and personality as an ancient city in the midst of a modern industrial explosion. W Guangzhou is ideally situated on the banks of the Pearl River in the city’s buzzing Pearl River New Town District, just steps away from dozens of Fortune 500 companies as well as world-class shopping and dining and favorite cultural attractions. With its prime locale, amenities and events that showcasing the latest in fashion, music, design and cuisine, W Guangzhou is destined to become the hub of what’s next in this rapidly evolving city.
KWG Property HoldingsThe developer and owner of W Guangzhou, KWG Property Holdings is a real estate development and management company focused on premier luxury residences and communities, high-end office buildings, international branded hotels and residences and luxury shopping malls. KWG has developed several luxury Starwood properties in Asia, including Four Points by Sheraton DongpuHotel and Sheraton Huadu Hotel. With headquarters in Guangzhou, KWG Property Holdings has a portfolio of assets worth $2,207.3 million net throughout Asia.
About W Hotels WorldwideW Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 44 hotels and retreats, including 16 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 14 years of proven success, W Hotels is on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Bangkok, Guangzhou, Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, and Sante Fe, Mexico, while upcoming W Retreats include Verbier, Goa, and Mexico’s Riviera Maya.
About Starwood Hotels & Resorts Worldwide, Inc.Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, and ElementSM. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands.
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