Trump SoHo New York Launches Chinese Language Section of Website (United States)
Fully integrated Chinese language experience serves rapidly expanding sector of visitor market |
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Trump SoHo New York Launches Chinese Language Section of Website (United States)
Fully integrated Chinese language experience serves rapidly expanding sector of visitor market |
Category: North America & West Indies / Carribean islands - United States - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2013-06-17
Trump SoHo New York, the first Trump Hotel Collection property in downtown Manhattan and the neighborhood’s only AAA Five Diamond-rated hotel, is pleased to offer a fully compatible Chinese language option on its website. Designed specifically to accommodate Chinese-speaking travelers who prefer communicating in their native language, the additional service will appeal to the most rapidly growing sector of the travel market.
“With the tremendous growth in the Chinese market, we wanted to create an online experience tailor-made for people who are more comfortable conversing in Chinese,” said Andreas Oberoi, general manager. “With our fully integrated and comprehensive online Chinese interface, we can provide our guests with added convenience and easier access to helpful in-language resources.”
The Chinese language interface will mirror the functionality of the English version. A Chinese consumer interested in visiting New York can log onto the Trump SoHo website and easily click to switch languages. Already available in Portuguese and Spanish and with the addition of Chinese, and soon-to-launch Russian and French, the Trump SoHo website is uniquely suited to accommodate a growing affluent international audience. Surpassing previous industry growth estimates, China is now the world’s fast growing tourist market with 83 million outbound trips in 2012, up from 10 million in 2000. In the past year, China alone has contributed about 30 percent to the growth in international tourism.
Moreover, because of the strong Chinese economy and increasing wealth within the country, Chinese travelers have surpassed Germans and Americans as the world’s biggest tourism spenders, preferring to consume upscale, luxury goods. According to a recent survey by McKinsey, Chinese consumers today account for nearly 27 percent of the worldwide luxury goods consumption. By 2015, it is estimated that more than one-third of the amount spent globally on high-end watches, bags, shoes and clothing will come from Chinese consumers.
As one of the world’s most prominent luxury brands, Trump SoHo is perfectly positioned to capture this segment of the tourism market. Located on Spring Street in the fashionable SoHo (South of Houston) neighborhood and in close proximity to the posh enclaves of TriBeCa and the West Village, Trump SoHo is just steps from Manhattan’s high-end boutiques, world-class galleries, restaurants, and nightlife. Boasting unrivaled views of the city’s spectacular skyline, Hudson River, Statue of Liberty, Freedom Tower, and Empire State Building, Trump SoHo rises 46 stories with 391 elegant guestrooms and suites, an 11,000 square-foot Spa at Trump featuring New York’s only luxury hammam, Koi SoHo restaurant, the seasonal poolside Bar d’Eau, sophisticated meeting and event space, and the signature services of Trump Attaché.
About Trump SoHo New YorkTrump SoHo New York, the first luxury hotel in the neighborhood, has captured the attention of international travelers and sophisticated New Yorkers alike. Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces. The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city's spectacular skyline and the Hudson River. Trump SoHo currently has hotel condominiums available for purchase with prices beginning at $1.2 million. With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence. Owners and hotel guests can enjoy signature restaurant, Koi SoHo, featuring an imaginative menu of contemporary Japanese cuisine, the seasonal poolside Bar d’Eau featuring light fare and cocktails, and CaféMezz, which is located on the second floor and serves daily breakfast and weekend brunch. The Spa at Trump with its two levels of pampering services provides New York its only authentic luxury Turkish hammams, and guests will enjoy the utmost in personal service with the Trump Attaché.
Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.
About TRUMP HOTEL COLLECTIONLaunched in October 2007, TRUMP HOTEL COLLECTION is the next generation of luxury hospitality – one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children – Donald Jr., Ivanka and Eric – the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower New York, Trump International Hotel & Tower Chicago, Trump International Hotel Las Vegas, Trump International Hotel Waikiki Beach Walk, Trump SoHo New York, Trump Ocean Club International Hotel & Tower Panama, Trump International Hotel & Tower Toronto, and the newly acquired Trump National Doral Miami. Trump International Hotel Washington, D.C., a redevelopment of the historic Old Post Office building, is also slated to open in 2016.
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