No Need For “Do Not Disturb Sign”—Renaissance Hotels Launches “Discovery Doors” — New Interactive Film Based Digital Gaming Experience
Online Experience Encourages Travelers to Unlock Exclusive Surprises Behind Every Door—Including a Serenade from CeeLo Green |
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No Need For “Do Not Disturb Sign”—Renaissance Hotels Launches “Discovery Doors” — New Interactive Film Based Digital Gaming Experience
Online Experience Encourages Travelers to Unlock Exclusive Surprises Behind Every Door—Including a Serenade from CeeLo Green |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2013-08-13
Renaissance Hotels (renhotels.com), the hotel brand designed to help guests Live Life to Discover, is making discovery easier and more fun with the hotel brand’s first interactive film based gaming experience, Discovery Doors (renhotels.com/discovery). The unique online film experience, created by New York communications agency Anomaly and directed by award winning director Jason Zada, enables users to explore a real life Renaissance hotel online while unlocking unexpected elements of surprise behind every door.
To officially kick-off the online experience, Renaissance Hotels partnered with CeeLo Green, Chief Creative Officer for Primary Wave Music, to surprise an unsuspecting family at the Renaissance New York Hotel 57 with an intimate serenade as they opened their guest room door. The inspiring discovery is one of many surprises players can expect to find when they open one of dozens of doors in the film based digital game. To see exclusive footage of CeeLo Green surprising unsuspecting guests in New York City, visit http://youtu.be/qDXXmw0qr_I.
Players of Discovery Doors are prompted to find “keys” which open doors in the online experience. Behind every door lies a unique discovery – the filming of a silent movie, an 80’s breakdance battle and CeeLo Green himself amongst them - and a chance to win one of over 500 select prizes, including the following:
• The Global Discovery Pass: Winners and their guest will receive a one week long stay in three global destinations (Paris, France; Phuket, Thailand; and Sonoma, California) including airfare, upgraded VIP accommodations at Renaissance Hotels, an array of amenities and a local tour personally curated by the hotel’s Navigator.
• The National Discovery Trip: Winners and their guest will receive one week in the U.S. city of their choice including airfare, upgraded VIP accommodations at Renaissance Hotels, a variety of special amenities and a local tour personally curated by the hotel’s Navigator.
• Weekend Stays: Winners and their guest will receive two-night stay in the U.S. city of their choice, including an upgraded VIP accommodation at Renaissance Hotels.
Beyond simply travel experiences, Discovery Doors participants will have the opportunity to win a variety of culinary, shopping and additional discovery prizes from a selection of well-known brands such as a six-month subscription to the Artisanal Coffee of the Month Club, a one-year subscription to Birchbox and assortment of fine Artisan cheeses.
Players of Discovery Doors can continue to open doors and win prizes by collecting additional keys, via:• Sharing a unique Discovery on Twitter @RenHotels with the hashtag #RDiscovery
• Sharing a Discovery on RenHotels.com via Twitter
• Inviting friends to sign up for Discovery Doors
• Checking into a Renaissance Hotel in person
• Checking into a Renaissance Hotel location via Foursquare
“During every stay at a Renaissance Hotel we want to inspire our guests to discover something new and unexpected, whether it’s within the destination or even within the hotel itself,” said Dan Vinh, vice president of global marketing for Renaissance Hotels. “Discovery Doors brings this idea to life through a fun virtual digital experience that engages travelers to experience Renaissance Hotels, unlock some surprising moments, and win cool prizes.”
ABOUT RENAISSANCERenaissance Hotels encourages guests to Live Life to DiscoverSM at more than 155 hotels in 35 countries around the world. Each hotel is unique and every stay offers an opportunity to explore local discoveries exclusive to the destination. At every hotel, Renaissance Navigators are local experts ready to assist guests in discovering local flavors and activities. Signature RLife LIVE entertainment events are designed to showcase emerging talent in music, the arts, culinary and more to inspire discovery. R.E.N. Meetings offers groups an experience beyond the traditional meeting rooted in creative sensory meeting design, RLife LIVE networking events and custom curated local Navigator excursions. At Renaissance Hotels, we work to ensure that every trip is transformed into an eye-opening, unforgettable journey. You spend your life working, you should discover the world as you go.
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