Loews Hotels & Resorts launches Social Reservations
Booking Tool Allows Guest to Book Rooms Directly via Twitter Using #BookLoews |
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Loews Hotels & Resorts launches Social Reservations
Booking Tool Allows Guest to Book Rooms Directly via Twitter Using #BookLoews |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2013-11-18
Loews Hotels & Resorts today launched Loews Hotels Social Reservations, a first-of-its-kind booking tool that allows guests to book hotel stays directly via Twitter. From Tuesday, November 19th, Loews will add Twitter as a distribution channel for 16 of its properties (excluding the Orlando hotels), allowing the booking process to take place in an entirely new platform.
The process has been streamlined for social media and requires no calls to 1-800 numbers or online booking forms. Consumers simply type #BookLoews in a tweet to @Loews_Hotels to express interest and will be prompted by one of the brand’s Travel Planners to start a Twitter conversation. As soon as the guest is ready to make a reservation, the Loews Travel Planner will tweet them a link to a secure chat conversation to process personal and payment information in a secure, PCI-compliant, digital environment. Social Reservations makes it easier than ever for consumers to plan their travel at the time they like, in the medium they prefer.
To launch the Loews Hotels Social Reservations program in tweet-worthy fashion, Loews is offering a special promotion to the first 140 Twitter users who book a reservation using the new tool and the #BookLoews hashtag. At Noon EDT on November 19, the first 140 consumers to use the Twitter-based reservations system will receive a discounted rate of just $140 per night.* Naturally, the promotion and special rate is a nod to the 140-character-limit of a tweet.
“As we continue to evolve and build on our Social Media strategy, we are focused on meeting the needs of travelers throughout each stage of the travel continuum,” said Piper Stevens, Director of Social Media, Loews Hotels & Resorts. “When it comes to reservations, we recognize that giving consumers the option of booking efficiently on a network where they are already engaging on a daily basis is going to set us apart and grow our consumer base in a meaningful way.”
Loews Social Reservations launches on the heels of the brand’s new blog, Wish You Were Here (www.loewshotelsblog.com) which is located on www.loewshotels.com and www.facebook.com/LoewsHotels. Piper Stevens, the blog’s author, spent five months traveling to each of the Loews locations to document must-see attractions, entertainment, favorite food and beverage destinations, along with exciting property highlight and travel tips.
Loews Hotels & ResortsHeadquartered in New York City, Loews Hotels & Resorts owns and/or operates 19 hotels and resorts in the U.S. and Canada including the newly acquired Loews Madison Hotel located in the heart of Washington at the epicenter of legendary D.C. landmarks and the Loews Boston Hotel, one of Boston’s preeminent historic buildings, situated on the corner of Berkeley and Stuart Streets. Located in major city centers and resort destinations in North America from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience.
*Terms & Conditions:Loews Social Reservations offer is available by booking on Twitter.com using @Loews_Hotels and #BookLoews. Booking must be one of the first 140 Twitter Social Reservation inquiries on November 19, 2013 starting at 12:00 PM EST. Offer will be closed once all 140 reservations have been booked or at 12:00 PM EST on November 20, 2013. Travel must take place, on available dates, from November 20, 2013 through June 30, 2014. Discounted $140 rate is only available for a maximum two-night stay per reservation. Each Twitter Handle/Account is limited to one Social Reservation discounted booking. Loews Social Reservations offer is subject to availability. Not available at Orlando hotels (Loews Portofino Bay Hotel, Loews Royal Pacific Resort, Hard Rock Hotel Orlando or Universal’s Cabana Bay Beach Resort). Reservations will follow normal hotel cancellation policy. Taxes and gratuities not included. Offer not applicable to groups, negotiated or third-party rates. Not combinable with any other offers. Not applicable to existing reservations. Blackout dates apply. YouFirst benefits do not apply. Not responsible for omissions or typographical errors. Void where prohibited by law. Loews Hotels & Resorts reserves the right to discontinue this offer at any time.
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