"Peninsula en rose" - Pink highlights this October (China)
For the fourth consecutive year, The Peninsula Hotels in Asia, North America and Europe are thinking pink for a purpose throughout October - Breast Cancer Awareness Month - with “Peninsula in Pink”. |
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"Peninsula en rose" - Pink highlights this October (China)
For the fourth consecutive year, The Peninsula Hotels in Asia, North America and Europe are thinking pink for a purpose throughout October - Breast Cancer Awareness Month - with “Peninsula in Pink”. |
Category: Asia Pacific - China - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2014-10-06
The group-wide campaign to raise awareness and funds through signature pink-themed offers, with a percentage of the proceeds going directly to breast cancer-related charities in each destination.
A special webpage www.peninsula.com/PINK features information on all the initiatives, including the campaign’s history, photographs and videos, plus interviews with Peninsula chefs across the world on their inspiration for the desserts they have created for the campaign.
Each hotel’s façade is lit up in pink for the whole month of October.
This year, in celebration of the opening of The Peninsula Paris on 1 August 2014, the group initiatives offer a French twist with a variety of French-inspired pink Afternoon Teas, patisseries and cocktails.
Through the years, the Peninsula Afternoon Tea has become a hallmark feature of every Peninsula hotel around the world, and so each hotel has created a pink-themed tea for the month of October, offering pink-hued cakes and pastries in addition to the traditional scones, clotted cream and preserves. A donation will be made to the respective hotel’s designated local breast cancer charity for every Peninsula in Pink Afternoon Tea sold.
Legendary French desserts have been specially re-imagined by Peninsula pastry chefs from all ten hotels, including The Peninsula Manila’s “Savarin Rose Sensation” and The Peninsula Beijing’s Paris-Brest, a French delicacy that was first created to commemorate the Paris–Brest bicycle race in 1891.
Meanwhile, a speciality pink cocktail has been created by each hotel’s bar team, with a donation made for each one sold.
Specially designed limited edition Peninsula in Pink toiletry bags with Oscar de la Renta amenities are also offered as room amenities, while guests can also pamper themselves with Pretty in Pink spa packages.
On the transport front, The Peninsula Bangkok’s riverboats sport large pink ribbon logos, while the MINIs of The Peninsula New York and The Peninsula Chicago carry the motif on their doors. In Chicago, these MINIs also take patients to and from their cancer treatments.
An exclusive Peninsula in Pink pink ribbon pin has been designed to mark the Breast Cancer Awareness Month. It is available for sale in each hotel, with a donation for each pin sold.
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