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Iconic Hotel Site To Reopen As Hilton Brussels Grand Place (Belgium)

Hilton Worldwide has signed an agreement which will see it convert a preeminent 224 room hotel in the city centre of Brussels under its flagship Hilton Hotels & Resorts brand.

Iconic Hotel Site To Reopen As Hilton Brussels Grand Place (Belgium)

Hilton Worldwide has signed an agreement which will see it convert a preeminent 224 room hotel in the city centre of Brussels under its flagship Hilton Hotels & Resorts brand.

Category: Europe - Belgium - Industry economy - New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2014-11-11


The property is located in a prime location of Brussels, in close proximity to the Grand Place and the Square Brussels Meeting Center.

Under the new agreement, Hilton will manage the hotel on behalf of owners HDI Brussels Management SA, a fully owned subsidiary of HDI Zurich Property SA, from 17 November 2014. Significant refurbishments will take place during the hotel's first year of operation.

Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide said, "As host to the European Parliament and diverse multinational and government institutions, Brussels is one of Europe's leading cities. Its role as an economic and administrative powerhouse, rich history and vibrant cosmopolitan energy is expected to attract 10 million overnight visitors by 2020. This signing strengthens the offering of quality hospitality to guests visiting Brussels and is a landmark agreement for Hilton Worldwide. We look forward to welcoming guests to Hilton Brussels Grand Place within a matter of weeks and the exciting transformation of the hotel in the coming year."

Ms Svetlana Ledovskikh, director of HDI Brussels Management SA said: "We are delighted to partner with Hilton Hotels & Resorts to rejuvenate and reopen this significant hotel in Brussels. The commitment of this renowned hotel group, with its long and successful track record of operating numerous hotels all over the world, ensures hospitality in Brussels has a bright future."

The refurbished hotel will offer 116 superior rooms, 72 deluxe suites, 28 junior suites, seven suites and one presidential suite, conference facilities to host up to 200 attendees, an executive lounge, restaurant, bar and private dining rooms. The site is ideally located for both business and leisure guests because it is beside the main city convention centre and well connected with the metro and bus networks, airports and international rail services.

Rob Palleschi, global head of Hilton Hotels & Resorts said, "The hotel's location in central Brussels, minutes from the center of entertainment, shopping and business as well as convenient transportation, is ideal for business and leisure travelers seeking the best the city has to offer. The refurbishment and rebrand of the hotel as a Hilton Hotels & Resorts property will provide travelers with a reenergized new accommodation option, and the service, quality and trust synonymous with the Hilton name."

Hilton Brussels Grand Place will join the two current Hilton Hotels & Resorts in Belgium: Hilton Antwerp Old Town and Hilton Brussels City, with Hampton by Hilton Brussels Louise expected to welcome guests in 2016.

About Hilton Hotels & Resorts

Founded in 1919 as the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to build upon its legacy of innovation by developing products and services to meet the needs of savvy global travelers at more than 550 hotels across six continents. Hilton is the stylish, forward-thinking global leader in hospitality with Team Members shaping experiences in which every guest feels cared for, valued and respected.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,250 managed, franchised, owned and leased hotels and timeshare properties, with more than 700,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, Canopy by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors.

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