The Peninsula Mobile Experience brings luxury hospitality to guests' fingertips, and provides smart access to the 'Pencities by Luxe' Destination Guides
Engaging content and insightful local happenings take the guest experience to a new level – plus exclusive summer offer for mobile and online bookings. |
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The Peninsula Mobile Experience brings luxury hospitality to guests' fingertips, and provides smart access to the 'Pencities by Luxe' Destination Guides
Engaging content and insightful local happenings take the guest experience to a new level – plus exclusive summer offer for mobile and online bookings. |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2015-06-11
The Peninsula Hotels has launched The Peninsula Mobile Experience, an inspiring, content-rich mobile portal which brings the heritage brand's celebrated hospitality to guests' fingertips on their smartphones.
A unique highlight is PenCities by LUXE, produced in an exclusive partnership with stylish travel guide publisher LUXE City Guides. Each PenCities by LUXE guide presents a curated collection of informed advice and tips for dining, entertainment, shopping, design, nightlife, spa and wellness, plus the latest openings, special cultural events and seasonal celebrations in each dynamic Peninsula destination.
Mirroring the content-rich website, with images, videos, news and content for each hotel and easily accessible at any time and in any location, the multi-functional Peninsula Mobile Experience brings true Peninsula luxury and hospitality to guests' fingertips. In addition to enjoying the hottest insider information for each Peninsula destination, guests can effortlessly make room and restaurant bookings in just three clicks via their smartphone or tablet for all Peninsula hotels worldwide, enjoy exclusive travel promotions, and tour each Peninsula city like a local – and never be lost again - with the unique Speak Address Function.
Each Peninsula hotel is positioned at the heart of its destination – both literally and figuratively. PenCities by LUXE provides new ways for guests to discover expert insider knowledge in their own preferred format and optimise their time in the ten Peninsula cities. Guests accustomed to 'scroll and explore' travel can access PenCities by LUXE via The Peninsula Experience mobile site, and benefit from indispensible online city insights updated weekly by LUXE City Guides' local experts.
For travellers preferring the convenience of hard-copy information, the new PenCities by LUXE printed guides are written exclusively for Peninsula hotel guests, and are offered as a complimentary amenity. Launching in June and published in English and Simplified Chinese, the PenCities Guides feature LUXE's signature fun and irreverent writing style in a handy compendium format. Combining LUXE's unique voice with Peninsula sophistication, each easy-to-use guide will be updated twice yearly to ensure it is always impeccably current.
Packed with the most fashionable experiences for discerning guests, the PenCities Guides by LUXE also feature two new sections. LUXE Classics highlights each city's top sights, timeless benchmarks and offbeat finds, and The Perfect Day outlines the ultimate full-day itinerary. A first for LUXE, the smart guides will also feature colour photography of selected sites and venues.
The twin-format PenCities Guides are the latest innovation resulting from a three-year collaboration between The Peninsula Hotels and LUXE City Guides. Since 2012, these two globally respected brands have created the online luxury lifestyle journal, PenCities, which is updated weekly with hip new openings and up-to-the-minute events at www.peninsula.com. The Peninsula Hotels is the only hotel company to co-brand with LUXE in developing proprietary online content and print guides.
Meanwhile, an exclusive booking offer over the summer months grants added benefits to guests staying between 1 June to 31 August 2015 at any Peninsula hotel around the world:- Bookings made via the mobile site - a complimentary upgrade to the next room category, plus breakfast
- Bookings made online via peninsula.com - a complimentary upgrade to the next room category
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