Starwood Hotels & Resorts Unveils Water Story: Thinking Beyond Conservation (United States)
With more than half of its current and future properties in areas facing critical water issues, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), a leader in hospitality for water conservation, today shared its holistic water story detailing the company’s efforts to tackle this important matter. |
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Starwood Hotels & Resorts Unveils Water Story: Thinking Beyond Conservation (United States)
With more than half of its current and future properties in areas facing critical water issues, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), a leader in hospitality for water conservation, today shared its holistic water story detailing the company’s efforts to tackle this important matter. |
Category: North America & West Indies / Carribean islands - United States - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2015-08-21
As part of the company’s overall strategy on water issues, including scarcity, flooding, and quality, Starwood has set a system-wide water reduction goal, introduced new technology and dedicated on-property actions, offered conservation-focused guest programs and joined with community partners.
“Some say water is the new oil and, as we execute a global growth strategy, water is not only an environmental consideration, but also a potential business risk that impacts guests, properties and the communities where we operate,” said Ken Siegel, Chief Administrative Officer, General Counsel and Head of Global Citizenship at Starwood. “Starwood has to look beyond conservation and leverage innovation and partnerships to limit its environmental impact, support and enhance its local economies, and protect people and the planet, all while delivering an unmatched guest experience.”
In July, Starwood announced that it was nearing its 20% water reduction goal by achieving a 17.26% decline in water consumption since 2008. The reduction follows the launch of Starwood’s 30/20 by 20 environmental goals in 2009, aimed to cut energy use by 30% and water use by 20% by 2020 globally.
About Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien®, Sheraton, Four Points by Sheraton, Aloft, Element and the recently introduced Tribute Portfolio. The Company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitter and Instagram and facebook.com/Starwood.
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