RIU Hotels & Resorts launches a Blog
The RIU blog (www.riu.com/blog) will be a new channel by which the company can communicate with its customers and followers, in addition to its on-line presence. |
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RIU Hotels & Resorts launches a Blog
The RIU blog (www.riu.com/blog) will be a new channel by which the company can communicate with its customers and followers, in addition to its on-line presence. |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2015-10-29
RIU Hotels & Resorts rounds out its social network presence by launching its own blog. The blog will be a new platform for RIU to share information with all of its customers and followers and will also help to strengthen RIU's social network presence. In order to publicize this new tool, the chain has launched a contest inviting its followers to write a post for the new RIU blog which, among its multiple sections, will have one dedicated to learning first-hand about the experiences of its employees, friends and customers.
The blog will include assorted content related to the chain such as new openings or remodeling projects, services at the hotels, gastronomy and entertainment, information regarding social action and sustainability projects, as well as information about destinations, contests and promotions. It will also contain a section called "In Person" which will feature contributions by customers, employees and, from time-to-time, collaborations with journalists and bloggers who will provide their unique points of view on the latest developments at RIU hotels.
All guests and customers are invited to tell their favorite anecdote or experience or share what they like most about RIU by writing a post for the new RIU blog. A panel of communication experts will select the 10 best texts which, in addition to being published, will be entered into a drawing to win a stay.
About RIU Hotels & Resorts:The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 70% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has more than 100 hotels in 19 countries which welcome over 4 million guests a year and provide jobs for a total of 27,813 employees. RIU is currently the world's 30th ranked chain, one of the Caribbean's most popular, the largest in Spain in terms of revenue and the third largest in number of rooms.
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