Marriott’s Mobile Requests Expands Globally, Adds Four More Brands
Popular two-way chat feature on Marriott Mobile app enables guests to customize their stay anywhere, anytime – and, in five languages |
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Marriott’s Mobile Requests Expands Globally, Adds Four More Brands
Popular two-way chat feature on Marriott Mobile app enables guests to customize their stay anywhere, anytime – and, in five languages |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2015-11-18
Marriott International Inc., is expanding Mobile Requests, the industry-leading two-way chat feature on its Mobile app to five additional brands – JW Marriott Hotels & Resorts, Autograph Collection, Renaissance Hotels and Marriott Executive Apartments. Originally launched at select Marriott Hotels, Mobile Requests is also now available at Marriott Hotels across the globe and is being rolled-out at Courtyard and Residence Inn properties in Europe, the Middle East, Latin America and Asia.
Mobile Requests is offered exclusively to the nearly 54 million members of the company’s award-winning loyalty program Marriott Rewards, enabling them to chat in real time directly with hotel staff to answer questions, or request services and amenities starting 72 hours before their arrival, and throughout their stay. Guests can choose to text in five languages: English, Spanish, Chinese, French and German.
“We know nearly a quarter of our guests ask a question or make a request to hotel staff during their stay,” said George Corbin, Senior Vice President of Digital at Marriott International. “With Mobile Requests, guests can communicate immediately with their hotel right from their smartphones wherever they are before, during and after their stay, making the Marriott Mobile app experience for next generation travelers seamless, intuitive and fulfilling."
Marriott International was the first global hotel company to offer a two-way chat option with on-property staff when it launched at 46 Marriott Hotels in May 2015. Guests with an upcoming reservation can use Mobile Requests to instantly communicate with staff hotel in two ways: they may choose from a drop-down menu of most requested services and amenities, such as extra towels, bath amenities, or valet parking or begin a two-way chat with hotel staff using the “Anything Else” option. Guests have made thousands of requests since Mobile Requests was launched, and guest surveys show it has contributed to a rise in overall satisfaction.
The Mobile Requests roll out is another step Marriott International is taking in leading digital innovation, following offerings such as mobile check-in, check-out and room ready alerts. Additionally, Marriott is piloting a series of new mobile services including Mobile Key – allowing guests to use their mobile phone as a room key – at select hotels with plans to expand to additional hotels. Marriott Rewards members who download the Marriott Mobile app will continue to benefit from these regular updates that further enhance the hotel stay experience.
Guests can download the new Marriott Mobile app for free from the Apple iTunes Store, Google Play and at http://mobileapp.marriott.com. Guests can easily enroll in Marriott Rewards for free at http://www.marriott.com/rewards/rewards-program.mi.
About Marriott International:Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 85 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton, BVlgari, EDITION, JW Marriott, Autograph Collection Hotels, Renaissance Hotels, Marriott Hotels, Delta Hotels and Resorts, Marriott Executive Apartments, Marriott Vacation Club, Gaylord Hotels, AC Hotels by Marriott, Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn & Suites, TownePlace Suites, Protea Hotels and Moxy Hotels. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards, and The Ritz-Carlton Rewards program, which together surpass 53 million members.
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