DESIGN HOTELS & STARWOOD PREFERRED GUEST : A partnership built on Original Experiences
Since launching more than 22 years ago, Design Hotels has continually strived to grow its brand and portfolio of unique, independently owned and operated hotels in the smartest and most effective way possible. |
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DESIGN HOTELS & STARWOOD PREFERRED GUEST : A partnership built on Original Experiences
Since launching more than 22 years ago, Design Hotels has continually strived to grow its brand and portfolio of unique, independently owned and operated hotels in the smartest and most effective way possible. |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2016-03-04
In November 2015, Design Hotels joined forces with Starwood Preferred Guest (SPG), enabling its member hotels to have both a greater and more selective reach while at the same time offering its Community the benefits of the industry’s leading loyalty program. For SPG members, this partnership means access to original experiences in one-of-a-kind hotels around the world, and new destinations to choose from. Since November 2015, 32 of over 290 Design Hotels member hotels have joined SPG. The coming weeks will see more than 30 additional hotels in the SPG pipeline go live, with many more set to join.
As of March 1, 2016, the second phase of the partnership between Design Hotels and SPG kicks-off, allowing SPG members to not only earn Starpoints on every stay, but to also redeem them at participating Design Hotels member hotels.
“Our partnership with SPG offers tremendous advantages on all levels and strengthens what’s at the heart of everything we do; creating long-term value for our Community and our member hotels. It’s exciting to see these impressive results only three months after our first member hotels went live,” says Claus Sendlinger, founder and CEO of Design Hotels.
Recognition and Value Design Hotels has long been in the business of creating lasting memories, and this expanded partnership with the industry’s most powerful loyalty program has made making these memories more rewarding.
“We are thrilled to bring SPG members expanded access to design-led hotels, created by true Originals in sought-after destinations,” says Chris Holdren, Senior Vice President of Digital, Loyalty and Partnerships, Starwood Hotels & Resorts. “Our expanded relationship with Design Hotels continues to raise the stakes in loyalty, boosting exposure for Design Hotels across Starwood’s industry-leading distribution and loyalty platforms, while introducing a new set of global travelers to SPG’s award-winning program.”
More than 30 Design Hotels are now bookable through SPG.com, the SPG mobile app, and a global network of Customer Contact Centers.
Each month, additional Design Hotels properties will be joining SPG, granting members access to the following benefits at all participating Design Hotels properties: • 2 Starpoints per eligible US dollar spent (3 for Gold Preferred and Platinum Preferred Members)
• Night and stay credit toward elite status
• On-property benefits of internet access and bottled water
• Gold Preferred and Platinum Preferred Members will automatically receive a Starpoints bonus as welcome gift.
• Room upgrades and late check-out (subject to availability at check-in and prioritized by membership level).
Redeemable as of March 1, 2016, these esteemed SPG Starpoints bring with them increased access, value, and travel destinations. Knowing that today’s savvy consumer values time and experiences over the material, the collaboration between Design Hotels and Starwood is unleashing the power of the unexpected – moments that move your soul or alter your mind.
For a full list of participating hotels, please go to www.designhotels.com/original-experiences
Original Experiences Around the World Celebrating the spirit of this collaboration, March 2 saw the global kick-off at a cocktail party in London. Senior leadership teams from Design Hotels and Starwood Hotels & Resorts, SPG; Originals, media, leading-opinion makers, and industry heavyweights came together to mark the milestone occasion. An immersive introduction to the partnership was presented through the presentation of short films, which emotionally capture the essence of Original Experiences – the intangible ‘thing’ you take with you long after check-out. Viewers were transported to a private desert island off the coast of Portugal at Vila Monte, an intimate jazz set at Gramercy Park Hotel in New York, a silent dinner in the Umbrian hillside at Eremito, and beyond.
Through colorfully captivating content and events that support this partnership, Design Hotels is creating fresh ways to discover the world. www.designhotels.com/original-experiences
ABOUT DESIGN HOTELS Design Hotels represents and markets a curated selection of over 290 independent hotels in more than 50 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original," someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.
Founded by Claus Sendlinger in 1993, Design Hotels offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Barcelona, New York, and Singapore.
www.designhotels.com
ABOUT STARWOOD PREFERRED GUEST Starwood Preferred Guest (SPG) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 11 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG Moments, and most recently Your24 and SPG Lifetime. In addition to Free Night Awards at more than 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments. SPG offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on SPG.com, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at SPG.com, SPG Pro and SPG Moments, and connect with us on Facebook, Twitter, FourSquare, Pintrest and YouTube.
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