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DusitD2 project launched in Phuket (Thailand)

Leading hospitality company Dusit International has signed a management agreement with Phuket-based property developer Layana Development Co., Ltd. to operate the dusitD2 Phuket Aria in Surin Beach.

DusitD2 project launched in Phuket (Thailand)

Leading hospitality company Dusit International has signed a management agreement with Phuket-based property developer Layana Development Co., Ltd. to operate the dusitD2 Phuket Aria in Surin Beach.

Category: Asia Pacific - Thailand - Industry economy - Hotel projects
This is a press release selected by our editorial committee and published online for free on 2016-11-23


Located on the west coast of Phuket between Bang Tao and Kamala Beaches, and just 30 minutes by car from Phuket International Airport, Surin Beach is dubbed ‘Millionaire’s Row’ due to its cluster of high-end resorts and residences which regularly play host to A-list celebrities. Key to the area’s appeal are its long sandy beach, crystal clear waters, diverse range of stylish bars and restaurants, and serene village atmosphere.

Situated on 0.28 hectares of verdant land a short walk from Surin’s white sands, dusitD2 Phuket Aria will comprise about 210 rooms and will operate under Dusit International’s dusitD2 brand, whose distinctive combination of cutting-edge design, high-tech connectivity and efficient, modern convenience reflects the needs and desires of today’s tech-savvy travellers.

The project is being designed by Hong Kong and Thailand-based architecture company Original Vision. Room categories will range from studios and one-bedroom units to two-bedroom units and family suites. Ideal for long-stay guests, all rooms will feature a pantry equipped for simple cooking.

In line with dusitD2 branding, the eight-storey building is slated to open in 2020 and will have a modern and sleek design with beige tones accented by vibrant artworks and warm colours. A rooftop infinity pool and terrace will offer views of the Andaman Sea, while an adjoining all-day-dining restaurant will serve international and Thai favourites in a lively rooftop setting. Rooms will be set around a courtyard garden, adding to the property’s exotic appeal. 

The project is located just 15 minutes by car from Dusit International’s renowned five-star Dusit Thani Laguna Phuket hotel, which recently celebrated its 29th anniversary.

Speaking at the signing ceremony for the new project, held on November 18 at Dusit Thani Laguna Phuket, Dusit International’s Group Chief Executive Officer, Suphajee Suthumpun, said the company was delighted to be partnering with Layana Development Co., Ltd. for the project.

“Surin Beach is a wonderful destination and the hip, young, design-conscious crowd it attracts is the ideal market for our distinctively modern brand,” she said. “We look forward to working with Layana Development to create an experience that not only delights in terms of contemporary design and gracious service, but which also meets the needs of today’s hyper-connected travellers.”

Ms Edamel Chua Boon Chin, co-owner of Layana Development Co., Ltd., said, “We are thrilled to be partnering with a hospitality company as experienced as Dusit International. My business partner, Michael, and I are both involved in family businesses, so we both understand the culture of cultivating long-term relationships with our staff, partners and customers, and through our conversations with Dusit it was clear the company believes in long term benefits for its chosen partners. We are confident that, with Dusit’s expertise, the dusitD2 brand in Surin Beach will be a huge success and will also pave the way for more exciting developments to come.”

Dusit International currently operates five hotels under the dusitD2 brand across Thailand, China, Kenya and USA. A further 13 dusitD2 properties are in the pipeline and are scheduled to open in Bhutan, Mongolia, Myanmar, Oman, the Philippines, Qatar, and the UAE. Other brands in Dusit International’s distinctive international portfolio include Dusit Thani, Dusit Princess and Dusit Devarana.

About Dusit International

Dusit International was founded in 1948 by Honorary Chairperson Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road. Today the company is a leader in hotel management and education and comprises a unique international portfolio of distinctive hotels and resorts operating under four brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana.

The company also operates Dusit Residences and the signature Devarana Spa, and has a fast-growing Education Division. The latter, established in 1993, comprises Dusit Thani College, which offers vocational and postgraduate hospitality degrees at campuses in Bangkok and Pattaya; Le Cordon Bleu Dusit Culinary School; and the recently opened Dusit Thani Hotel School, which is Thailand's first hospitality school based on the ASEAN Common Competency Standards for Tourism Professionals.

In 2018 Dusit will open the pioneering Dusit Hospitality Management College, a unique fully integrated hospitality school and hotel in Manila, Philippines.

For more information, please visit www.dusit.com

About Layana Development Co., Ltd.

Layana Development Co., Ltd. is owned by seasoned property investor Ms Edamel Chua Boon Chin and experienced hotel owner Mr Choo Choon Yeow, who both pool their experience and resources in their respective fields to create unique hospitality experiences in Phuket.

Singaporean national Ms Edamel moved to Phuket three years ago to expand her family’s business, which spans Singapore, Malaysia and China, and she already has two joint investments on the island, including an oceanfront condominium and villas and a mountainside villas project. She also has extensive experience of international sales and PR.

Mr Choo Choon Yeow and his family are experienced hotel owners, including 20 years as co-owners of the Novotel Phuket Resort, Patong, the first Novotel resort in Phuket. He brings local knowledge and rich hospitality experience to each of Layana Development’s projects.



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