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World’s leading airline to unveil a revolutionary new Business Class product in March 2017

Qatar Airways is set to reveal the much-anticipated evolution to its multiple award-winning Business Class product at this year’s ITB Berlin exhibition, the world’s leading trade fair for the travel industry to be held in Berlin from 8 to 12 March 2017.

World’s leading airline to unveil a revolutionary new Business Class product in March 2017

Qatar Airways is set to reveal the much-anticipated evolution to its multiple award-winning Business Class product at this year’s ITB Berlin exhibition, the world’s leading trade fair for the travel industry to be held in Berlin from 8 to 12 March 2017.

Category: Worldwide - Industry economy - Events - Tourism Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2017-02-16


The airline will unveil a brand new Business Class seat in a world exclusive ceremony to be held on the opening day of the exhibition, 8 March 2017, followed by a press conference which is expected to draw more than 200 international media, which is set to further detail Qatar Airways’ plans for the year ahead. 

Guests and visitors to ITB Berlin will be invited to relax in the new Business Class seat at the airline’s exhibition stand in Hall 2.2, booth 208. The booth will offer visitors the opportunity to experience the comfort, entertainment and hospitality offered on board a Qatar Airways flight. 

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “I am delighted to officially announce that this year’s ITB exhibition will be the location at which we will premier our much-anticipated new Business Class product. As an airline we strive to offer our passengers the very best, not only in terms of our world class on board experience, but also our expanding global network. At this year’s ITB I look forward to sharing the revolutionary new patented Business Class seat with the travel industry and worldwide media, alongside many other new and exciting developments to our network.”

ITB Berlin, which is an annual event, showcases a range of travel exhibitors from 187 countries and five continents, providing visitors with information on new products, services and facilities in the tourism industry.

Qatar Airways operates 35 weekly flights to Germany itself, a country that continues to play an important role in the growth of Qatar Airways, departing from Hamad International Airport to Frankfurt, Munich and Berlin from a network of more than 150 destinations worldwide.

About Qatar Airways

Qatar Airways, the national carrier of the State of Qatar is celebrating 20 years of Going Places Together with travellers across its more than 150 business and leisure destinations. The world’s fast growing airline will add a number of exciting new destinations to its growing network in 2017, including Chiang Mai, Dublin, Nice, Skopje and many more, flying passengers on board its modern fleet of 192 aircraft. 

A multiple award-winning airline, Qatar Airways was awarded World's Best Business Class; Best Business Class Airline Lounge and Best Airline Staff Service in the Middle East at the prestigious 2016 World Airline Awards managed by international air transport rating organisation Skytrax.

Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 3,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways sponsors world-leading sports teams including FC Barcelona and Al-Ahli Saudi Arabia FC reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.

Qatar Airways Cargo, the world’s third largest cargo carrier, serves more than 50 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 192 aircraft. The Qatar Airways Cargo fleet now includes eight Airbus 330Fs, 11 Boeing 777 freighters and one Boeing 747 freighter.



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