Marriott Hotels Converts Shower Door Into Shareable Canvas (United States)
Marriott Hotels is coming clean about its latest innovation quest – helping guests capture their moments of inspiration, in the shower. |
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Marriott Hotels Converts Shower Door Into Shareable Canvas (United States)
Marriott Hotels is coming clean about its latest innovation quest – helping guests capture their moments of inspiration, in the shower. |
Category: North America & West Indies / Carribean islands - United States - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2017-12-04
Who hasn’t come up with a brilliant idea while shampooing, and then forgets it by the time they are rinsing? After learning that over half of business travelers (51%) feel that their best ideas come while showering (source: 2017 Marriott International survey of 5,000 international travelers), Marriott Hotels is testing a one-of-a-kind technology that allows guests to scribe or sketch their brilliant ideas and send it to themselves before they get washed down the drain. The unique experience will be available to guests for two months at the newly redesigned Marriott Hotels Irvine, California.
Here’s how it works: guests start their shower as usual, and as steam builds up it creates a canvas on the door. As the guests’ creativity starts flowing, they simply use their finger to write or draw whatever comes to mind – name of the next hit song, idea for an app or the framework for a new design – using the steam. Touch-sensitive technology built into the shower door then sends the fresh idea to the guest’s email, where they can share it via email or social to enable further brainstorming. Marriott Hotels shot a demonstration video with social influencer artists to debut the technology, which can be viewed on Marriott Hotels’ YouTube channel: https://youtu.be/MLz_B0MkAy4
“Marriott Hotels promises to embrace the pace of change. We are constantly looking for new ways to use technology to enhance our guest experience. Our M Beta hotel in Charlotte started our journey of testing and trying and this shower door technology pushes the limit of our thinking in an imaginative and fun way,” said Matthew Carroll, vice president and global brand manager, Marriott Hotels.
Located in the heart of Orange County, the Marriott Irvine is an inventive hotel designed with the tech-savvy traveler in mind, which makes it a natural place to debut the innovative Splash of Brilliance shower. Marriott will determine any further rollout based on usage, feedback and satisfaction scores from guests staying in the Splash of Brilliance room.
The Marriott Hotels brand is on an exciting journey of transformation, evolving everything from hotel design to new dining concepts to associate training, all in an effort to address the changing tastes of travelers. This global refresh focuses on providing guests with forward-thinking experiences and aesthetically inspiring spaces that speak to their inventive nature and help spark some of their best thinking.
*Additional background on the study:
5,050 respondents ages 25-45 from the U.S., China, Canada, Spain and France, all of which travel one or more times outside their home countries for business and stay in a hotel. Respondents were 54% male and 46% female.About Marriott HotelsWith over 500 hotels and resorts in 60 countries and territories around the world, Marriott Hotels is evolving travel through every aspect of the guest’s stay, enabling the next generation to Travel Brilliantly. Boldly transforming itself for mobile and global travelers who blend work and play, Marriott leads the industry with innovations, including the Greatroom lobby and Mobile Guest Services that elevates style & design and technology. Marriott Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards which includes The Ritz-Carlton Rewards. Members can now link accounts with Starwood Preferred Guest at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more, visit www.MarriottHotels.com. Stay connected to Marriott Hotels on Facebook, @marriott on Twitter and @marriotthotels on Instagram.
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