The Luxury Collection Hotels & Resorts announces first female Chinese Global Explorer (China)
Award winning actress Zhou Dongyu joins The Luxury Collection brand Ambassador Program |
|
The Luxury Collection Hotels & Resorts announces first female Chinese Global Explorer (China)
Award winning actress Zhou Dongyu joins The Luxury Collection brand Ambassador Program |
Category: Asia Pacific - China - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2018-05-30
The Luxury Collection Hotels & Resorts announces the appointment of Golden Horse Award Winning Chinese actress Zhou Dongyu as the newest Global Explorer in China. As the first female Chinese Global Explorer appointed by the brand, Zhou joins other well-known tastemakers from around the globe including designer, producer and actor Waris Ahluwalia, supermodel, photographer and creative director Helena Christensen, designer Margherita Maccapani Missoni, and graphic designer and creative director Sofia Sanchez de Betak.
As one of the most well-respected actresses in China, Zhou Dongyu’s naturally graceful composure has won her critical acclaim in film and with Chinese audiences in a variety of roles including the girl-next-door Jingqiu in Under the Hawthorn Tree and the rebellious heroine Ansheng in Soul Mate, winning her the prestigious Golden Horse Award for Best Leading Actress. As an ambassador for The Luxury Collection, Zhou traveled to Suiran, a Luxury Collection Hotel, Kyoto to shoot a video for the brand, sharing her thoughts on travel and how exploring different indigenous cultures impacts her personal life as an actress. Through her role as a Global Explorer, Zhou will continue to share a fresh and unique Chinese perspective on the brand’s captivating destinations when she travels to locales in China and Europe later this year. Her personal insights and travel tips will be compiled into a travel journal, exlusively available to The Luxury Collection hotel guests around the world.
“Appointing our first Chinese female Global Explorer underscores the importance of the Chinese market to us, and this partnership with Zhou Dongyu marks our effort to enhance the brand’s image among the next generation of Chinese travelers. Zhou shares our passion for seeking quintessential travel experiences that showcase the true spirit of a destination, and we are excited to be collaborating with her,” said Anthony Ingham, Global Brand Leader, The Luxury Collection.
“I frequently travel for my job and prefer hotels with distinct nature and style that inspire me while I’m working,” said Zhou Dongyu, “Every Luxury Collection hotel tells a story that is inextricably linked to its destination which allows guests to become even better connected with the city they’re in. I’m so excited to be a part of the Global Explorer program!”
The Luxury Collection’s Global Explorer program celebrates the vibrancy of the world’s most enchanting destinations through the eyes of leading cultural voices. Representing a broad selection of creative endeavors, these personalities are united by a deep understanding of world cultures, while identifying travel experiences in their own personal way. The brand recently debuted the launch of its second collaboration with Global Explorer Sofia Sanchez de Betak – a capsule collection of dresses, jackets and kimonos inspired by her travels with The Luxury Collection in Japan. The Luxury Collection is dedicated to helping travelers from all over the world to embark on extraordinary journeys and one-of-a-kind experiences.
“The Luxury Collection is continuously seeking global explorers who want to engage in visual storytelling that helps to showcase what makes each destination in the portfolio so unique. Today’s global luxury traveler defies traditional stereotypes, moving far beyond the notion of ‘time’ being the ultimate luxury. The next generation of Chinese guests are seeking international experiences and advice from travelers who truly understand and personify experiential luxury,” said Bruce Ryde, Asia-Pacific Vice-President for Luxury Brands and Brand Marketing at Marriott International.
The Luxury Collection brand boasts a collection of over 100 of the finest hotels and resorts in more than 30 countries and territories, a broad spectrum of geographic locations that enables globetrotters to stretch their lives with authentic and indigenous experiences. The brand now has seven outstanding properties in cities across China, including Shanghai, Nanjing, Sanya and Changsha. The pipeline includes four additional Luxury Collection hotels in Nanning, SanyaHaitang Bay, Suzhou and Xiamen.About The Luxury Collection Hotels & ResortsThe Luxury Collection, part of Marriott International, Inc., is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Originated in 1906 under the CIGA brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world’s finest hotels and resorts in more than 30 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. The Luxury Collection is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest.
|
|
