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MINOR HOTELS ENTERS A STRATEGIC PARTNERSHIP WITH FUNYARD HOTELS & RESORTS TO FUEL CHINA EXPANSION

Minor Hotels, a Bangkok-based international hotel owner, operator and investor, signed a Memorandum of Understanding (MoU) with Funyard Hotels & Resorts (Member of Country Garden Core Business Alliance), which will see the expansion of its brands in China.

MINOR HOTELS ENTERS A STRATEGIC PARTNERSHIP WITH FUNYARD HOTELS & RESORTS TO FUEL CHINA EXPANSION

Minor Hotels, a Bangkok-based international hotel owner, operator and investor, signed a Memorandum of Understanding (MoU) with Funyard Hotels & Resorts (Member of Country Garden Core Business Alliance), which will see the expansion of its brands in China.

Category: Asia Pacific - China - Communication/Marketing
This is a press release, published for free on 2021-01-21


The announcement comes at the time when the growth of Chinas travel sector, already one of the world's most-watched inbound and outbound markets, is expected to accelerate following post-COVID-19 easing of movement restrictions for travellers. With demand for leisure and resort services shifting from overseas to domestic, optimism about Chinas tourism and resort market is at all-time high.

Minor Hotels globe-spanning network of hotels and resorts with a wellness and cultural element at their core ensures that the group is well poised for development in the China market where the appetite for leisure travel has never been greater. As one of the worlds top 20 hotel groups with 530 hotels in 56 countries and regions, Minor Hotels boasts a diverse portfolio of brands. Through its partnership with Funyard Hotels & Resorts, a core alliance enterprise of Country Garden Group, the Bangkok-based hospitality group will be bringing Anantara, Avani, Oaks, Elewana, Tivoli and NH brands to mainland China, many of them for the first time.

Bringing to the table extensive market knowledge and 20 years of experience in asset and operations management in China, Funyard Hotels & Resorts shares many core competences and values with Minor Hotels. The new joint venture is poised to become one of the countrys leading hospitality players enabling travellers in mainland China to experience the award-winning services and facilities offered by Minor Hotels brands each with its own unique character and identity.

At the virtual MoU signing ceremony on 20 January 2021, Dillip Rajakarier, CEO of Minor Hotels, said: Chinas hospitality market is extremely competitive, but full of opportunities. We highly value this chance to partner with Funyard Hotels & Resorts to support each others global branding strategies.

Commenting on the alignment of Minors and FUNYARDs interests, he expressed confidence in the ability of both sides to fully exploit our respective advantages and jointly explore new opportunities in industry development, capitalising on Funyards rich experience in China and Minors international expertise in the global hotel and resort segment.

Ji Hongjun, President of Funyard Hotels & Resorts, remarked: The pandemic is further accelerating the process of the Chinese economy shifting toward the domestic market. This means new opportunities in domestic tourism and hospitality. We and Minor Hotels are both convinced that Chinas resort market is full of potential. Funyard Hotels & Resorts has plenty of managerial experience and local resources in the domestic market, while Minor Hotels is an outstanding establishment in the global hotel and resort market. We look forward to working with Minor Hotels to tap into the Chinese resort market and bring new energy to Chinese and even global tourism.


About Minor Hotels:

Minor Hotels is an international hotel owner, operator and investor, currently with over 530 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Tivoli, M Collection, NH Collection, NH, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International properties, Minor Hotels operates in 56 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America.

With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world.


About Funyard Hotels & Resorts:

Funyard Hotels & Resorts is a core alliance enterprise of Country Garden, a Fortune Global 500 company. Currently managing more than 200 upscale hotels, it provides operations and asset management services and boasts about 50,000 guestrooms. It operates and manages a total of ten hotel and serviced apartment brands such as Funyard, Funyard Ligh Fashion, BlessFun, FunyardBilan, FunyardFengyi, Country Garden Phoenix, Holiday Islands, Fengqi, Home2 Suites by Hilton, and Oakwood Belux. The group provides whole-lifecycle asset management services covering investment, financing, building, management, and exit.


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