KEMPINSKI HOTEL BEIJING REDEFINED BUFFET EXPERIENCE INTRODUCING POP CULTURE AND ESCAPE ROOM TO ATTRACT GEN Z (China)
Kempinski Hotel Beijing Lufthansa Center successfully held its two-day Easter Garden Brunch in its private garden alongside Liangma River |
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KEMPINSKI HOTEL BEIJING REDEFINED BUFFET EXPERIENCE INTRODUCING POP CULTURE AND ESCAPE ROOM TO ATTRACT GEN Z (China)
Kempinski Hotel Beijing Lufthansa Center successfully held its two-day Easter Garden Brunch in its private garden alongside Liangma River |
Category: Asia Pacific - China - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2021-04-04
Filed by Kempinski Hotel Beijing Yansha Center
The otherworldly weekend provided locals and hotel guests with the opportunity to indulge in a sumptuous outdoor garden brunch, enticing activities and family fun to get lost in spring. The specially built themed children’s escape rooms and whimsical Lolita-style afternoon tea successfully attracted the attention of China’s Gen Z group.- Innovating Hotel Brunch Experience with Children’s Escape RoomsThe two specially designed children’s escape rooms that the hotel introduced quickly became a popular highlight throughout the brunch, as children and families formed long queues to experience the adventure that awaited. Escape rooms are quite popular among the younger generation in major cities across China, and a specially designed escape room with a storyline for children was one of the firsts in the city. The ultimate goal of the game was for children to solve riddles and puzzles to save the kingdom of Kai, the hotel’s lion mascot. Lion represents strength and courage and is always standing guard, is also one of the guardian symbols in Beijing’s local culture.- Gen Z Lolita-Enthusiasts United for a Spot of TeaLolita fashion is a cosplay style which originated in Japan and quickly gained popularity in China. With a growing number of younger groups attracted to this niche fashion and lifestyle, Kempinski Hotel is partnering with a big gaming company, the Perfect World, to create a Lolita fashion wonderland for guests to enjoy an exquisite afternoon tea in a whimsical garden style.- Easter Classics ContinuedThe excitement at Easter can be felt around the time of the Easter-egg hunt in the garden as friendly competition comes into play. Meanwhile, the brunch is prepared by Signature’s restaurant team, which is known for mixture of international delights and holiday specials with a twist.
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