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First voco hotel to open in the Netherlands


First voco hotel to open in the Netherlands

Category: Europe - Netherlands - Industry economy - Hotel opening
This is a press release selected by our editorial committee and published online for free on 2021-07-16

IHG Hotels & Resorts’ premium collection brand, voco Hotels, has opened its very first hotel in the Netherlands. voco The Hague sees quintessential Dutch design and voco’s unstuffy style come together in the royal and administrative capital of Den Haag (as it’s known in Dutch).

Based in the city’s Royal Quarter, this striking former bank building is located near the city’s shops, museums, and heritage sites, plus the embassy quarter and Peace Palace are within walking distance.

The historic building, which dates back to 1923, has undergone a complete transformation with bank offices and ATMs making way for 204 elegantly furnished rooms, spread over the hotel’s 7 floors. By tram guests can reach Central Station in 10 minutes and head to the seaside in 15 minutes.

When walking through the doors of the hotel, guests are immediately greeted with a spacious, airy atrium full of greenery which sets the tone for the hotel design which is inspired by nature and offers an indoor green oasis. As guests walk through the lobby, they can admire the hotel’s butterfly installation named “born of flowers”.

The stunning 3D installation was specially curated and stretches 143m across the hotel’s ceilings into the atrium. Made of thousands of metal butterflies composed into an enchanting swarm of flying flowers, the piece leads guests to a beautiful garden. In keeping with voco’s sustainability credentials, the hotel’s Garden Terrace was designed by an expert ecologist who created a welcoming space for nature to thrive.

Every voco hotel offers guests a unique voco welcome treat upon arrival and at voco The Hague guests can enjoy a traditional Dutch fondant “Borstplaat” which is said to be one of the oldest sweets in the Netherlands dating back to the early 17th century.

Guest rooms at voco The Hague have a metropolitan design, with a warm, but also playful touch, in true voco style.

Rooms include signature voco touches, such as high-quality bedding made from 100% recycled materials and eco-friendly large size bathroom amenities from Antipodes, an award-winning plant based organic skincare company. The hotel offers a brand-new fully equipped gym and non-hotel guests are welcome to combine work and pleasure in the hotel’s “Play Work” area of the lobby.

Restaurants & Bars

The hotel’s Botanica Kitchen Bar & Lounge is a destination in itself serving fresh local ingredients with an 80% vegetable-based menu, whilst offering tranquillity in an extraordinary space that blurs the boundaries between the inside and outside. Standout dishes include the grilled vegetable platters and proteins cooked in a Josper charcoal oven.

By day, the hotel’s Ultramarijn Wonderbar is a place to start the day with a pastry and dark roast Java coffee. All-day breakfast dishes, and authentic comfort food are served fast and made simply with the best ingredients. Come evening, entering via a spiral staircase from street level to below ground; an underground bar can be found where mixologists rustle up the most creative cocktails inspired by Dutch Sea explorations.

General Manager, Inge van Weert commented on the opening: "This iconic building on the Kneuterdijk has been transformed to be the first voco hotel in the Netherlands, nodding to the brand’s diverse portfolio of hotels located in new and heritage buildings. “voco” means ‘to 'invite' or call together', originating from Latin. This is exactly what we hope guests will do at voco The Hague. From their first cup of coffee in the morning in our butterfly garden, to locals coming for lunch in restaurant Botanica, or ending their day with a cocktail in gastrobar Ultramarijn, we hope to bring people together to enjoy a slice of voco life."

As IHG Hotels & Resorts’ fastest growing brand, voco is now open in more than 19 destinations around the world, with a further 29 hotels in the pipeline*. Guests at voco The Hague can rest easy knowing that the IHG Way of Clean and IHG Clean Promise offer the highest levels of cleanliness. Find out more here
*Numbers as of 31 March 2021

About voco hotels

voco combines the reassurance of a big brand with the informality and charm of an individual hotel, providing guests with a dependably upscale premium experience. The name voco, originating from Latin, means ‘to invite’ and ‘call together,' representing the brand’s thoughtful, unstuffy and charming nature. voco’s reliably different hotels combine individualized service and high-quality touches, from indulgent amenities to big, comfy beds. Guests will always get a warm welcome during a swift check in, a comfy room perfect for unwinding and relaxing, and vibrant bar and restaurant spaces that provide plenty of opportunity to connect and socialise.

About IHG Hotels & Resorts

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 16 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 due to open over the next five years.

- Luxury and lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels, voco Hotels - Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. Approximately 350,000 people work across IHG’s hotels and corporate offices globally.

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