HEALTH IS CONTAGIOUS: KEMPINSKI HOTELS RELAUNCHES ITS BE HEALTH CORPORATE SOCIAL RESPONSIBILITY PROGRAMME BY OPENING ITS SCOPE
After seven years since initiating its corporate social responsibility programme, BE Health, Kempinski Hotels has decided to fully rework the details and guidelines in order to open the scope of the programme. |
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HEALTH IS CONTAGIOUS: KEMPINSKI HOTELS RELAUNCHES ITS BE HEALTH CORPORATE SOCIAL RESPONSIBILITY PROGRAMME BY OPENING ITS SCOPE
After seven years since initiating its corporate social responsibility programme, BE Health, Kempinski Hotels has decided to fully rework the details and guidelines in order to open the scope of the programme. |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2021-08-12
Instead of focusing exclusively on diseases like tuberculosis, HIV and malaria, from now on BE Health includes fighting all communicable and non-communicable diseases.
This allows all Kempinski hotels globally to set up a local CSR project in line with local health needs and provides the opportunity to create, implement, raise funds and spend these for a local public health concern under the name of BE Health.
“While we focused on several projects in Bangkok and Djibouti in the past, we realised that it would be much more meaningful for all hotel teams to dedicate their CSR efforts to their local community and their own country,” explains Anne-Marie Bettex, Managing Director BE Health. “Under the joint global vision of BE Health that health is contagious, all our hotels will work towards the mutual goal to foster health prevention. By empowering team members within the company to implement local healthcare projects in their own markets, they care for the wellbeing of those who are outside, building a bridge between their workplace and their local surroundings.”
"I am very happy to see that the new BE Health programme is now extended with a broader scope that will reach local communities where Kempinski Hotels operate. I have full confidence in Anne-Marie Bettex's leadership in making the new programme a success”, adds Hadrian Beltrametti-Walker, Executive Vice President and General Counsel Kempinski Hotels and in charge of sustainability at the luxury hotel group.
To ensure that all CSR projects are aligned, Kempinski hotels commit to the high-quality standards set by the BE Health programme and follow the respective guidelines.
Among others, they consent that each initiative is meaningful for both the hotel’s management and employees since a positive impact from a common project gives meaning to everyone’s daily life at work.
A clearly defined purpose, concrete objectives and activities as well as tangible results will guarantee the successful continuation of the “Health is Contagious” vision of BE Health in the future.
About Kempinski
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 79 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and the Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
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