RADISSON HOTEL GROUP TO OPEN 11 RADISSON INDIVIDUALS HOTELS ACROSS RUSSIA
Radisson Hotel Group and Cosmos Hotel Group (part of the AFK Sistema company) signed an agreement under which part of Cosmos Hotel Group’s hotels will benefit from the international hotel chain Radisson Hotel Group, while maintaining their own brand and identity. |
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RADISSON HOTEL GROUP TO OPEN 11 RADISSON INDIVIDUALS HOTELS ACROSS RUSSIA
Radisson Hotel Group and Cosmos Hotel Group (part of the AFK Sistema company) signed an agreement under which part of Cosmos Hotel Group’s hotels will benefit from the international hotel chain Radisson Hotel Group, while maintaining their own brand and identity. |
Category: Europe - Russia - Industry economy -
New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2021-12-01
Under the agreement,seven existing hotels currently in the Cosmos Hotel Group’s portfolio will join the Radisson Individuals brand.
Another four hotels are committed to open by 2025 under this dual branding.
In the future, the number of Cosmos Hotels that will be a member of Radisson Individuals could increase.
Radisson Individuals offers independent hotels and regional chains the opportunity to be part of the global Radisson Hotel Group platform, and benefit from the Group’s global reach, while retaining the freedom to maintain their own uniqueness and identity.
Alexandr Shvein, Cosmos Hotel Group President, says: "Together with Radisson Hotel Group, we are launching a product that is unique for the Russian market: on the one hand, it is the development of a domestic brand and, on the other hand, support from a major international player. These hotels, which are part of the agreement, will operate under the Cosmos Hotels brand and affiliate to Radisson Individuals. At the same time, using the Radisson Rewards loyalty program, we will gain a new sales channel and access to Radisson Hotel Group’s worldwide client base. And, of course, we are ready to offer third-party owners who are considering us as a management company for their hotels to connect them not only to the Cosmos brand, but also to Radisson Individuals. We see this "symbiosis" between Cosmos HG and Radisson Hotel Group as a rethinking of our approach to developing the hospitality sector in Russia”.
Elie Younes, Global Chief Development Officer Radisson Hotel Group: “We are pleased to extend our partnership with Cosmos Hotel Group and add the first Radisson Individuals branded hotels across a range of Russian regions to our portfolio. This milestone strengthens Radisson Hotel Group’s position as the leading international operator in Russia with our portfolio to 47 hotels and 12,220 rooms in operation and development. We look forward to a successful long-based relationship with Cosmos Hotel Group”.
ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.
ABOUT RADISSON INDIVIDUALS
Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of Radisson Hotel Group and benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity. It is a complement brand to the other existing eight brands in the portfolio, and an ideal first step for individual hotels with strong service scores who may be considering transitioning to one of the other successful core brands at a later stage.
Radisson Individuals hotels offer guests an opportunity to discover new locations around the world, while always delivering Radisson Hotel Group’s high standards of quality and “Yes I Can!” service ethos, combined with the local flavors and personality of the member hotels.
Radisson Individuals is a part of Radisson Hotel Group, which also includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
ABOUT COSMOS HOTEL GROUP
Cosmos Hotel Group is one of the largest hotel management companies on the Russian market. Cosmos Hotel Group's portfolio includes more than 20 hotels in 15 Russian and global cities, including properties under famous international brands (Holiday Inn Express, Hilton Garden Inn) owned by Sistema, and five third-party owners. The room stock under management is 7,000 rooms. Cosmos Hotel Group performs operational management of these assets.
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