Luxury Hospitality Daily News

< Previous news Next news >


New concept provides travelers with a sense of home through reliable services, signature facilities and well-designed rooms at affordable prices


New concept provides travelers with a sense of home through reliable services, signature facilities and well-designed rooms at affordable prices

Category: Asia Pacific - Thailand - Industry economy - Hotel opening New brands / Affiliations
This is a press release selected by our editorial committee and published online for free on 2022-02-02

Banyan Tree Group, one of the world’s leading independent hospitality groups, debuts HOMM as the newest concept within the Group’s global multi-brand ecosystem.

HOMM Bliss Southbeach Patong, a 71-room contemporary beachfront property in Phuket, Thailand offering stylish and wallet-friendly accommodations, will serve as the brand’s first-ever location.

HOMM is one of five new brands within Banyan Tree Group’s growing ecosystem of concepts that provides a sensible lifestyle and globally diverse experiences, while embodying the feeling of home. Ideal for families, couples and business executives alike, guests will find ease in reliable services, signature facilities, communal dining options and well-designed, price-friendly accommodations elevated by the purpose-led, sustainable tourism standards Banyan Tree Group is known for.

Through destination-specific, immersive travel experiences and locations in key second-tier cities, travelers can engage in the local culture before heading back to their HOMM-away-from-home.

With the introduction of our HOMM brand, we strive to provide guests with true “sense of home” comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community. HOMM Bliss Southbeach Patong’s close proximity to Phuket’s culturally rich attractions and coastal region provides global travelers with the ability to fully engage with locals and foster sustainability and stewardship practices through Banyan Tree Group’s world-renowned ‘Stay for Good’ program, a blueprint for future HOMM locations to come,” said Chatchaya Jearranai (May), Hotel Manager of HOMM Bliss Southbeach Patong.

Blending the essence of Phuket’s tropical beach with the signature Banyan Tree Group’s standards of service, HOMM Bliss Southbeach Patong sits on the quiet southern end of Patong Bay, with unrivaled views of the Andaman Sea along 1.5 miles of white sand beaches.

The newly refurbished guestrooms boast contemporary beach-inspired accommodations bathed in natural light, with 39 rooms featuring sea-facing private balconies and terraces or ground-floor plunge pools.

Indulgent bath amenities encourage relaxing mornings, while the property’s two outdoor pools, beachfront access and proximity to top tourist attractions provide for exciting afternoons in Phuket. Culinary offerings include quick bites and grab n’ go snacks, like HOMM’s signature breakfast buns from Seagulls on Southbeach, or all-day dining at Rice Bowl, best known for authentic Thai cuisine.

As part of the Group’s larger Stay For Good program*, each HOMM property will advocate for a unique endangered species, centrally displayed in the lobby areas via origami art.

For example, at HOMM Bliss Southbeach Patong, an origami creation of the Black Billed Gull can be found upon entering the lobby to raise awareness of the native bird generally found in nearby rivers and coastal areas. Waste-reduction initiatives and educational programs for locals will also be implemented, ensuring the holistic wellbeing of each HOMM community.

For a limited time only, travelers staying a minimum of three nights can enjoy HOMM Bliss Southbeach Patong’s opening offer with a starting rate of THB 1,500 and a one-time dinner credit of THB 500


Where home is a feeling, HOMM hotels provide a sense of comfort and familiarity through reliable services, standardized signature facilities and stylish, price-friendly accommodations. A new brand born out of Banyan Tree Group’s expanding ecosystem, HOMM locations offer distinctive style reminiscent of their destination while maintaining a ‘sense of home’ standard of soothing comfort. Guests will enjoy sensible essentials, convenient check-in available through online pre-registration, and dine-in or grab & go food and beverage options. Unique to each HOMM location are delectable Breakfast Buns, made with locally sourced ingredients, and an origami brand identifier that educates guests about a regionally endangered species. Every HOMM hotel provides original experiences through design and local activities, while ensuring the consistent quality found at each location worldwide.


Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-brand hospitality groups centred on stewardship and wellbeing while offering exceptional, design-led experiences for the global travellers of today and tomorrow. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred around an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya.

Founded in 1994 on the core concept of sustainability, Banyan Tree Group seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission. With 8,000 associates across 23 countries, Banyan Tree Management Academy (BTMA) was established in 2008 to support the Group’s goals through advancing people development, management excellence, and learning with integrity and meaning.

Banyan Tree Group has received 2,850 industry awards and accolades since inception over 25 years ago, most recently being named among the Top 25 Hotel Brands in the World by Travel + Leisure. It has also received recognition for its commitment to environmental protection and community development through its Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the United Nations Sustainable Development Goals. Executing on its regionalised growth strategy, the Group’s global footprint continues to grow with 45 new hotels and resorts under design and construction in the pipeline, in addition to 54 operating hotels in 15 countries as of December 2021. As a global industry hospitality leader, Banyan Tree Group firmly embeds its mission to be a business that benefits all stakeholders, for the greater good.

Banyan Tree Group entered a strategic long-term partnership with Accor in 2016 to develop and manage Banyan Tree branded hotels around the world along with the access to Accor’s global reservations and sales network, as well as the loyalty programme ALL – Accor Live Limitless. It also formed a joint venture with China Vanke Co. Ltd. in 2017 – focusing on active ageing and wellness hospitality projects.


Currently implemented at existing properties, the Stay for Good program is aligned with the United Nations Sustainable Development Goals to engage guests, associates and communities in support of people, planet, peace, prosperity and partnership. The program has seen Banyan Tree Group raise more than US$7 million for the Green Imperative Fund – which crowd sources micro-contributions from guests with every dollar matched by Banyan Tree Group and invested in community and/or environmental developmental programs. Properties conduct on average of over 40 initiatives depending on their stakeholder community needs, on focused areas such as climate action, waste and water use, biodiversity, cultural heritage, diversity and inclusion, and health and wellbeing. Maintaining this mission amidst expansion, Banyan Tree Group’s operation of Stay for Good across its multi-brand ecosystem ensures that each location, no matter how far apart, is unified in the commitment to purposeful stewardship.

More about...

You will also like to read...

< Previous news Next news >

Join us on Facebook Follow us on LinkedIn Follow us on Instragram Follow us on Youtube Rss news feed


Hello and welcome to Journal des Palaces

You are a communication or the PR manager?
Click here

You are an applicant?
Check out our questions and answers here!

You are a recruiter?
Check out our questions and answers here!