FAIRMONT'S 'GRAND BY NATURE' BOOK: ICONIC MOMENTS OF OUR TIME
New monograph released by publisher Skira |
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FAIRMONT'S 'GRAND BY NATURE' BOOK: ICONIC MOMENTS OF OUR TIME
New monograph released by publisher Skira |
Category: Worldwide - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2022-03-30
Fairmont Hotels & Resorts is delighted to announce the release of Grand By Nature, published by Skira and authored by Claire Wrathall and Claire-Marie Angelini-Thiennot.
The book spans more than 300 pages and 500 illustrations and photographs, sharing stories of Fairmont’s historic beginnings, the brand’s leadership in sustainable hospitality, and its star-studded legacy.
Designed in three chapters – Origins, Architecture and Soul – Grand By Nature recounts Fairmont’s most captivating stories. In Origins, readers will discover how Fairmont inspired the birth of Canada’s national parks such as Banff and Jasper; in Architecture, how Fairmont imported château style to North America; and in Soul, how Solomon R. Guggenheim would display his art collection before his eponymous gallery was built – at the same hotel where New York Fashion Week was born.
“Grand By Nature tells the story of Fairmont in the most beautiful way possible – by weaving together the stories, images and archival material collected over the past 135 years. Within these pages are the fascinating tales of moments that defined our culture, celebrated pivotal occasions, and even changed the course of history,” said Mansi Vagt, Global Brand Leader & Vice President, Fairmont Brand.
“This book is a tribute to the generations of Fairmont colleagues who, by putting their hearts and souls into creating unforgettable experiences for our guests time and again, have created a truly iconic brand. We also look forward to the next century and to the extraordinary tales and momentous moments that await as we open grand new hotels around the world.”
The book narrates tales from the 19th, 20th and 21st centuries, such as those involving Queen Victoria’s ambitions, Frank Lloyd Wright’s personal room redesign; Guccio Gucci’s humble beginnings as a lift boy; a broken strap on Marilyn Monroe’s gown; and star appearances from Madonna to Rihanna.
The title ‘Grand by Nature’ includes a meaningful double-entendre referencing Fairmont’s palatial structures and interiors set amid spectacular natural backdrops – a juxtaposition for which Fairmont is famous – and the brand’s industry-leading commitment to environmental sustainability.
“We literally found a treasure in our cellar: the Fairmont’s archives... full of pictures, stories, love, objects, celebrities, positivity, world leaders and world firsts. We absolutely had to get those stories out,” said Jean-Guilhem Lamberti, Chief Creative Officer, Accor.
“Images of stylish waiters with silver platters, delivering refreshments on bicycles and serving on frozen lakes; treating bear cubs as guests; celebrities in residence. World leaders caught in fun moments. The first American Fashion Week. The list is so long that we have only been able to reveal a small portion in this first book.”
Jean-Guilhem Lamberti concludes: “There is a magic within this brand: warm springs rising on its grounds, national parks created around it, being blessed by the Gold Rush and saved from the earthquake. Luck and love are a common thread of its history.”
More than 80 properties are profiled throughout the book, from the original city palaces and château-style resorts dotted across North America and Europe, to the modern, gleaming towers of Asia and the Middle East. A treat for those passionate about history, architecture, society, fashion, or hotel life, Grand By Nature will entrance readers with the stories that have elevated each Fairmont address from luxury hotel to hallowed legend.
Grand By Nature retails from $110 USD and is widely available at booksellers around the world and coming soon to fairmontstore.com
About Fairmont
Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 80 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,300 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.
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