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This is a press release selected by our editorial committee and published online for free on 2022-05-03
The course, entitled 'The Luxury Industry: Customers and Luxury Experiences', launches on 16th May. It is led by Dr. Barbara Czyzewska, Academic Dean & Head of Luxury Brand Strategy Specialization.
By making this learning available free of charge Glion aims to give something back to an industry with which the hospitality school has been working so closely throughout the past six decades.
Taught across three modules of three hours' duration each, the course is perfect for luxury professionals looking to deepen their industry knowledge. It is equally suited to individuals with ambitions to switch careers into luxury, as well as anyone interested in discovering more about the luxury business.
The course content will be delivered via the FutureLearn platform, its syllabus includes:
- Origins and definitions of luxury
- Cultural perspectives of luxury
- The value of luxury
- The luxury customer experience, including co-creation, personalization, and best practices
- The changing face of the luxury customer experience
- Using data in the luxury industry
About Glion Institute of Higher Education
Founded in 1962, Glion Institute of Higher Education is a Swiss institution offering bachelor's and master's degrees in hospitality, luxury and finance to an international student body across three campuses in Switzerland and London, UK.
Glion is ranked among the world's top five higher education institutions for hospitality and leisure management, and in the top three number for employer reputation since its entry in the ranking in 2018. (QS World University Rankings by Subject, 2022).
Part of Sommet Education, worldwide leader in hospitality education, Glion is accredited by the New England Commission of Higher Education (NECHE).
Photo credit © Institut de Hautes Etudes de Glion