HILTON'S EUROPEAN EXPANSION CONTINUES AT PACE AS SIX NEW HOTELS ANNOUNCED
Hilton Garden Inn and Hampton by Hilton brands mark continued growth with more than 100 European openings planned in next five years |
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HILTON'S EUROPEAN EXPANSION CONTINUES AT PACE AS SIX NEW HOTELS ANNOUNCED
Hilton Garden Inn and Hampton by Hilton brands mark continued growth with more than 100 European openings planned in next five years |
Category: Europe - Industry economy -
Hotel projects
This is a press release selected by our editorial committee and published online for free on 2022-05-10
Hilton (NYSE: HLT) announced plans to open six hotels under its focused service brands in Germany, Italy, the U.K. and Poland as part of significant growth for the brands’ European portfolios.
With openings planned in Berlin, Potsdam, Venice, Bologna, Plymouth and Szczecin, the hotels will join more than 60 Hilton Garden Inn and 100 Hampton by Hilton hotels currently trading in Europe.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton said, “Hilton Garden Inn and Hampton by Hilton are two of Hilton’s fastest-growing brands, with more than half of our European development pipeline by hotel under these two brands. Hilton has established one of the most successful and sought-after franchise support models in European hospitality, with over 350 hotels now operating with our established partners and a further 170 new hotels in our pipeline. Hilton Garden Inn and Hampton by Hilton are popular with guests, and have a proven track record in a range of locations, from regional towns to major capitals, airports to sporting stadiums, making them an attractive opportunity for investors. Now operating in 23 European countries and with plans to open in seven new markets in the next five years, value-conscious guests will be able to experience Hilton’s industry-leading hospitality in a growing number of places.”
In the past year, Hilton opened 23 Hilton Garden Inn and Hampton by Hilton properties in Europe, with entries in new markets such as Wales, with Hilton Garden Inn Snowdonia, and Latvia with the newly opened Hampton by Hilton Riga Airport. With debut hotels planned in several cities including Szczecin, Bologna, Potsdam and Plymouth, the brands are continuing their expansion into new regional locations throughout Europe, and strengthening their presence in major cities such as Berlin and Venice.
Hilton Garden Inn Plymouth, U.K.
Located in a prime spot overlooking Plymouth Hoe, Hilton Garden Inn Plymouth will be equipped with a sky bar, offering panoramic views of the world-famous natural harbour Plymouth Sound. Hilton’s first property in the British port city, the 150-guest room hotel will be located close to historical sites including the Royal Citadel and Smeaton's Tower lighthouse.
The development of the hotel is expected to be in late 2023, following a franchise agreement with Propiteer Hotels Limited.
Hilton Garden Inn Bologna North, Italy
Hilton Garden Inn Bologna North will be Hilton’s first property in Bologna, the capital of the Emilia-Romagna region in Northern Italy. Home to the Porticoes of Bologna, a UNESCO World Heritage Centre, Bologna welcomed more than three million visitors in 2019.
The hotel will offer 130 guest rooms, four meeting rooms, a gym, and 80 outdoor car parking spaces. The hotel will be located in the Quarto Inferiore industrial area, where various multinational companies are located, and the city’s main historical centre is located just a short drive away.
Expected to open in spring 2023, the hotel will operate under a franchise agreement with Piazza Hotels & Residences Srl, an established Italian operator.
Hampton by Hilton Venice Tronchetto, Italy
Venice is set to welcome its first Hampton by Hilton, following a franchise agreement with Apex Alliance. The hotel will be on the island of Tronchetto within easy reach of central Venice via the vaporetti water buses, which stop in front of the hotel.
Piazzale Roma, the major transportation hub and part of the historical centre of Venice, is also just four minutes away via the city’s People Mover shuttle trains.
Planned to open by spring 2024, the 324-guest room hotel will be one of the largest in Venice, offering a breakfast zone and bar, two meeting rooms, a fitness centre and a dedicated Work Zone.
Hampton by Hilton Berlin Airport West, Germany
Hampton by Hilton Berlin Airport West will be Hilton’s first property at Berlin Brandenburg Airport, the German capital’s international airport.
Opened in 2020, the airport replaced Berlin Tegel Airport and Berlin Schönefeld Airport, which combined saw more than 35 million passengers in 2019.
Scheduled to open in September 2024 and operating under a franchise agreement with long-standing Hilton partner tristar GmbH, the hotel will offer 196 guest rooms, a breakfast area and bar, a gym, and 150 parking spaces. The airport’s terminals and the city centre are easily accessible by train in less than five minutes and 35 minutes respectively.
Hampton by Hilton Potsdam, Germany
As part of a franchise agreement with established partner and operator Signo Hospitality, Hampton by Hilton Potsdam will be the first Hilton property in Potsdam, situated in close proximity to Filmpark Babelsberg, a working film studio and theme park, offering visitors a behind-the-scenes look at the film industry.
The city also boasts strong historic heritage with landmarks such as Sanssouci Palace, the summer palace of former Prussian King Frederick the Great. The 163-guest room hotel is expected to open its doors in June 2024, providing amenities including a breakfast area and bar, a meeting room, and gym.
Hampton by Hilton Szczecin East, Poland
Following a franchise agreement with Szczecin Hospitality Group Sp. z o.o., Hampton by Hilton Szczecin East is set to open its doors in January 2024, becoming the first Hilton property in Szczecin, Poland’s seventh-largest city and home to the country’s largest commercial seaport.
Szczecin is directly connected to other European countries by railroad and ferries, including Germany, the Netherlands, Czech Republic and Sweden.
The 103-guest room hotel will be situated in the heart of the commercial district of Szczecin, on the east side of the Oder River. Amenities will include a business hub, a fitness centre and two meeting rooms, which can be converted into one larger meeting room for events.
Guests of all properties will be able to benefit from the award-winning Hilton Honors guest loyalty programme, allowing nearly 128 million members who book directly with Hilton to gain access to instant rewards and benefits, such as contactless check-in with room selection, exclusive member discounts, and Digital Key and Connected Room.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 940 hotels in 55 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at hgi.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
About Hampton by Hilton
As the No. 1 ranked lodging franchise for the last 13 years by Entrepreneur, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at more than 2,780 properties in 33 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary Wi-Fi and free hot breakfast. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee. Experience a positive stay at Hampton by Hilton by booking at hampton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising nearly 6,900 properties and nearly 1.1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 133 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
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