AMAN ESSENTIALS NOW AVAILABLE IN HARRODS (United Kingdom)
The launch of Aman Essentials into Harrods marks the first time the lifestyle brand has offered its full Aman Skincare, Fine Fragrance and Spa Candle collections outside an Aman destination. |
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AMAN ESSENTIALS NOW AVAILABLE IN HARRODS (United Kingdom)
The launch of Aman Essentials into Harrods marks the first time the lifestyle brand has offered its full Aman Skincare, Fine Fragrance and Spa Candle collections outside an Aman destination. |
Category: Europe - United Kingdom - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2022-10-27
Aman Essentials, the lifestyle brand formed of curated products inspired by the revered world of Aman, and its collection of hotels and resorts, announces its largest retail partnership to date, with an expansive concession in Harrods, the world’s finest department store.
The Harrods concession marks the ongoing evolution of the Aman Essentials brand into a standalone lifestyle brand and is the first time the full Aman beauty offering, comprising Aman Skincare, Aman Fine Fragrance and Aman Spa Candles, is available outside an Aman destination.
Reflecting one of the core Aman values of exceptional design and architecture, the space has been designed in partnership with critically acclaimed architect and long-time Aman collaborator Kengo Kuma.
This design partnership continues the relationship as Kengo Kuma designed the bottles, jars and packaging for the Aman Skincare and Aman Fine Fragrance collections, with their fluid silhouettes conceived to mirror both Kengo Kuma and Aman’s vision of nature and design, respecting and reflecting the surroundings of Aman destinations.
Additionally, Kengo Kuma designed the Amanpuri Retail Pavilion, the brand’s flagship Aman Boutique, located at Amanpuri, Thailand.
A masterpiece of design with its steeply pitched roof inspired by traditional Thai architecture, the Amanpuri Retail Pavilion demonstrates the brand’s commitment to elevating traditional retail settings and offering its guests and clients pioneering experiences, which are deeply connected to the Aman lifestyle.
Sitting within an entirely new extension of the Harrods Beauty Hall on the Ground Floor of the department store, which was unveiled on 24 October 2022, the Aman Essentials space has been created using a subtle colour palette, natural materials and textures including wood and plaster.
Every detail has been meticulously considered to showcase each product and bring to life the essence of Aman within the heart of Harrods.
Kristina Romanova, CEO of Aman Essentials comments, “My strategic vision for Aman Essentials is to grow the retail offering into a standalone lifestyle brand, which captures the essence of the Aman experience, inspired by our destinations, enabling our customers to recreate this in the comfort of their homes. Our long-term partnership with Harrods marks the next step in the brand’s evolution, as we continue to raise awareness of Aman Essentials outside of the hospitality space, working in close collaboration with partners who are aligned to our vision and support our belief in unparalleled customer experience.”
Aman Essentials launched in Harrods on 24 October 2022, with Aman Skincare, Aman Fine Fragrance and Aman Spa Candles available to purchase. Prices start from £40.
About Aman Essentials
Since 1988, Aman has offered its guests an opportunity to cast aside quotidian distractions and explore the possibilities of a better self. Today, encompassing 34 resorts, hotels, and private residences in 20 countries, the brand continues to seek out transformative experiences and awe-inspiring locations around the world offering an escape from the hectic pace of daily life.
Designed to continue Aman’s holistic journey outside the parameters of its hotels and resorts, Aman Skincare was born in 2018, making the brand’s coveted lifestyle accessible from the comfort of home for the very first time. Offering beautiful, scented formulas using powerful all-natural ingredients and inspired by Aman Spas, Aman Skincare’s success later led to the creation of Sva, a range of supplements designed to help maintain optimum health, and Aman Fine Fragrance, a collection of seven scents inspired by Aman destinations which launched in 2021. This sentiment was echoed a few months later, with the arrival of Ready-to-Wear, a collection of contemporary pieces designed to seamlessly fit into the wardrobe of any Aman guest.
Today, each of these distinct verticals belong to Aman Essentials; a collection of everyday items created and inspired by the world of Aman. Aman Essentials is available exclusively online and in Aman boutiques across the globe.
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