MISSONI RESORT CLUB SAILS IN TO ONE&ONLY REETHI RAH (Maldives)
The ultra-luxury resort in the Maldives and Missoni come together for a region-exclusive partnership |
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MISSONI RESORT CLUB SAILS IN TO ONE&ONLY REETHI RAH (Maldives)
The ultra-luxury resort in the Maldives and Missoni come together for a region-exclusive partnership |
Category: Asia Pacific - Maldives - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2023-01-03
A lush tropical island paradise, One&Only Reethi Rah, the ultra-luxury all-villa resort, is set to add to their oasis of turquoise hues with the artistic energy and prints of the iconic Missoni-style starting on December 20 for the duration of 2023.
Missoni floats into the ocean odyssey of the resort with a pop-up store and customisations across the property. On the beach, the distinctive Missoni pattern takes over the Beach Club adorning parasols, loungers, cabanas, beach towels and the DJ booth in perfect harmony with the aesthetics and luxurious shores of One&Only Reethi Rah. Guests can indulge in the brand's distinctive savoir-faire at the NEO Beach Boutique.
Invoking a profound sense of joy, all-embracing turquoise seas and silky white sands, Missoni's iconic zigzag pattern will add a combination of flair and nature throughout the resort. Missoni's spontaneous style is distinguished through their various furnishing items, tapestries and fabrics used to personalise the sandy exteriors, the famous Treehouse, the sought-after Grand Residence and Grand Sunset Residence, and a limited number of Grand Water Villas. Adding to the experience, the many moods of Missoni are discerned through branded elements, including the quintessential popsicle stand, buggies, paddleboards and bicycles.
One&Only Reethi Rah will be a part of the Missoni Resort Club project, led by Alberto Caliri – Creative Director of the Missoni Home Collection. The project sets out to promote the style and iconic nature of the brand worldwide through the personalisation of exclusive locations where it is possible to immerse oneself fully into Missoni lifestyle philosophy.
About Missoni
Missoni is an icon of the Italian fashion industry, founded in 1953 by Ottavio and Rosita Missoni; in 2018, it formed a partnership with the Fondo Strategico Italiano to promote the brand name and enhance the company’s potential.
About One&Only
Created exclusively for the ultra-luxury market, One&Only is conceived as a hallmark of excellence. Set in some of the most beautiful locales in the world, each award-winning resort offers guests a distinctive style and personality borne of its local culture, genuine hospitality and a lively energy that is unrivalled. The exclusive collection includes One&Only Reethi Rah in the Maldives; One&Only Le Saint Géran in Mauritius; One&Only Royal Mirage and One&Only The Palm in Dubai; One&Only Palmilla and One&Only Mandarina in Mexico; One&Only Cape Town in South Africa; Emirates One&Only Wolgan Valley in The Blue Mountains in Australia; One&Only Desaru Coast in Malaysia; One&Only Nyungwe House and One&Only Gorilla’s Nest in Rwanda and One&Only Portonovi in Montenegro. Additional resorts in development include One&Only Kéa Island and One&Only Aesthesis in Greece, One&Only One Za’abeel in Dubai, and One&Only Moonlight Basin in Big Sky Montana as well as communities of One&Only Private Homes around the world.
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