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HYATT ANNOUNCES PLANS TO EXPAND ALL-INCLUSIVE BRAND FOOTPRINT IN MEXICO WITH SECRETS PLAYA BLANCA COSTA MUJERES

The new adults-only, luxury Inclusive Collection resort is expected to open later this year

HYATT ANNOUNCES PLANS TO EXPAND ALL-INCLUSIVE BRAND FOOTPRINT IN MEXICO WITH SECRETS PLAYA BLANCA COSTA MUJERES

The new adults-only, luxury Inclusive Collection resort is expected to open later this year

Category: North America & West Indies / Carribean islands - Mexico - Industry economy - Hotel projects
This is a press release selected by our editorial committee and published online for free on 2023-06-06


Hyatt Hotels Corporation (NYSE:H) today announced plans for the 509-room Secrets Playa Blanca Costa Mujeres, which is expected to open later this year, further expanding the Inclusive Collection in Mexico and strengthening Hyatt’s brand footprint.

The new resort will join the Inclusive Collection, the world’s largest portfolio of luxury all-inclusive resorts comprised of ten distinct brands.

Slated to open by the end of 2023, Secrets Playa Blanca Costa Mujeres will be located along a secluded strip of the Costa Mujeres shoreline, just 12 miles north of Cancun, Mexico. Situated on a pristine white-sand beach with access to the world’s second-largest barrier reef, guests can enjoy a variety of water sports and activities including snorkeling, kitesurfing, whale shark swimming, scuba diving and sport fishing.

"Demand for luxury, all-inclusive experiences in Mexico from guests, members, customers and owners remains high. We are leveraging this demand by thoughtfully expanding our brand footprint in new and existing destinations, building on our growth momentum and driving value for current and future owners,” said Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt.

“Mexico has been a cornerstone of our development success, and we understand there is great opportunity for further growth in the region. Building on the success of Secrets Maroma Beach Riviera Cancun and Secrets Akumal Riviera Maya, we are pleased to work hand-in-hand with our valued owners to continue setting the bar for the luxury all-inclusive segment with the planned opening of Secrets Playa Blanca Mujeres.”

Upon its opening, Secrets Playa Blanca Costa Mujeres will feature 509 thoughtfully designed suites and world-class amenities.

Each suite will be adorned with handmade local art and furnished with organic, locally sourced materials, creating an authentic and captivating ambiance. Elevated Preferred Club accommodations will offer an extra level of luxury, including swim-out suites, exclusive access to the Preferred Club Lounge, an oceanfront beach club and a unique jungle-inspired pool surrounded by lush vegetation.

Culinary enthusiasts will delight in Secrets Playa Blanca Costa Mujeres' nine dining options, including six à la carte gourmet restaurants, a buffet, a café and a grill.

Unique culinary experiences await, such as kitchen tours to meet chefs, cooking classes, tequila and wine tastings, and a French restaurant boasting one of the largest wine selections in the destination.

With Unlimited-Luxury inclusions, guests will enjoy gourmet dining, unlimited top-shelf spirits at seven bars and lounges ranging from swim-up to an elegant music lounge, and a wide variety of daytime and nighttime entertainment options.

Guests will benefit from additional world-class amenities, such as a state-of-the-art Secrets Spa by Pevonia as well as 8,000 square feet of dedicated meeting and event space.

For couples planning their dream wedding, the resort will offer ideal ceremony and reception locations accommodating up to 400 guests, including a beachside canopy, an infinity pool terrace and more. All guests will enjoy access to four swimming pools, including two oceanfront infinity pools facing the Caribbean Sea.

To learn more about the Inclusive Collection, please visit www.hyattinclusivecollection.com.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2023, the Company’s portfolio included more than 1,250 hotels and all-inclusive properties in 75 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt, Grand Hyatt, Hyatt Regency, Hyatt, Hyatt Residence Club, Hyatt Place, Hyatt House, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval, Alila, Andaz, Thompson Hotels, Dream Hotels, Hyatt Centric, and Caption by Hyatt; the Independent Collection, including The Unbound Collection by Hyatt, Destination by Hyatt, and JdV by Hyatt; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts, and Sunscape Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt loyalty program, ALG Vacations, Unlimited Vacation Club, Amstar DMC destination management services, and Trisept Solutions technology services.

About Inclusive Collection, part of World of Hyatt

The largest portfolio of luxury all-inclusive resorts in the world, the Inclusive Collection, part of World of Hyatt, includes ten distinct resort and hotel brands designed to celebrate every moment for every lifestyle and stage of life including Impression by Secrets, Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas. The Inclusive Collection continuously raises the all-inclusive concept to a new level of luxury with award-winning properties that offer elevated accommodations, desirable locations, and thoughtful inclusions.


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